Wally Amos Profile
Today, his name is a household word. Wally Amos' most recent venture is Chip & Cookie, a unique cookie boutique in Waikiki and Kailua, Hawaii, and an e-commerce business, chipandcookie.com. Chip & Cookie features 5 flavors of cookies from Wally's original recipe and the Chip & Cookie characters, originally created by Christine Harris-Amos and the venture's mascots for literacy. Wally & Christine created the Read It Loud! Foundation in 2005 (readitloud.org).
In 2008, a three-year public-private partnership with The Center for the Book in the Library of Congress was formed to stimulate 5 million parents nationwide to read to their children every day. Wally also co-founded the Uncle Wally's Muffin Company, which produces a full line of muffins.
As founder of Famous Amos Cookies in 1975 and father of the gourmet chocolate chip cookie industry, he has used his fame to support educational causes. Wally was National Spokesman for Literacy Volunteers of America from 1979 until 2002 when they merged with Laubach Literacy Council to create ProLiteracy Worldwide. He now refers to himself as a Literacy Advocate. He serves as a Board Member of the National Center for Family Literacy and Communities in Schools. In addition, he serves as Chairman of the Chip & Cookie Read It Loud! Foundation.
Wally Amos has received many honors and awards. He gave the shirt off his back and his battered Panama hat to the Smithsonian Institution's Business Americana Collection. He has been inducted into the Babson College Academy of Distinguished Entrepreneurs, and he received the Horatio Alger Award, The President's Award for Entrepreneurial Excellence, and The National Literacy Honors Award.
Wally is also an author who has written eight books; his autobiography, The Famous Amos Story: The Face That Launched A Thousand Chips, The Power In You: Ten Secret Ingredients To Inner Strength, Man With No Name: Turn Lemons Into Lemonade, Watermelon Magic: Seeds of Wisdom, Slices of Life, The Cookie Never Crumbles: Inspirational Recipes for Every Day Living, Be Positive, Be Positive!: Insights Into How To Live A Joy-filled and Inspiring Life, The Power In Self-Esteem: How To Discover And Fulfill Your Life Dreams and Live An Inspiring Life: Ten Secret Ingredients for Inner Strength.
Over the years, Wally Amos has acted in a number of network sitcoms and appeared on hundreds of interview shows, news programs, educational programs and commercials. On the lecture circuit, he addresses audiences at corporations, industry associations and universities with his inspiring "do it" positive attitude.
Over 150 million Americans know Wally Amos. His fame is grounded in quality, substance and a positive attitude.