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Ten New Rules for Marketing to America`s Largest, Wealthiest and Most Influential Group
For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today`s Boomer Consumer,...
Matt Thornhill is a futurist, keynote speaker, generational expert, author and managing partner of SIR's Institute for Tomorrow, a think tank dedicated to helping organizations and communities learn what's coming and what to do about it today. Utilizing the treasure trove of data that SIR has compiled over the last 50 years, Matt and his business partner John Martin have developed insights on the key trends that will impact the future for businesses and communities. Matt and John have given hundreds of presentations about "the future we already know" -- key trends in demographics, society and culture that will impact every organization and community.
Matt is often in the media, having appeared on NBC Nightly News, CBS Evening News, MSNBC, NPR, CNBC, and in stories in The New York Times, The Wall Street Journal, USA TODAY, Time magazine and countless others. He is also the co-author of the acclaimed book Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Important Demographic Group.
Ten New Rules for Marketing to America`s Largest, Wealthiest and Most Influential Group For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today`s Boomer Consumer, those 78 million ...
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