How to Communicate What Really Matters to Your Audience
So What? is a seductively simple, straightforward idea that will radically change the way you communicate.
This concise book will help dramatically increa...
Mark Magnacca, President of Insight Development Group, Inc., is a recognized business building coach, keynote speaker and author of "So What? How to Communicate What Really Matters to Your Audience" and "The Product is You." Mark`s mission is to help sales professionals get greater results in less time by teaching his clients to put all of their communications, verbal and written, to the So What Test. By adopting a So What Mindset, clients learn to communicate and structure every message according the needs of the listener.
Insight Development Group specializes in training clients to create crisp, concise and compelling reasons to set themselves apart from their competitors. By creating a personal brand and effectively articulating their value proposition, clients of Insight Development Group gain a huge competitive advantage and accelerate the sales process.
The Mental Thermostat
How to Communicate What Really Matters to Your Audience So What? is a seductively simple, straightforward idea that will radically change the way you communicate. This concise book will help dramatically increase your effectiveness in any sale...
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