John Krubski Profile
John Krubski is an author, practicing futurist, strategic planning consultant, social and consumer researcher, marketing expert, authority on owning, running, or marketing to Small Business USA. He is also a warm, engaging, challenging, dynamic, and entertaining speaker in all of these areas.
John is the creator of the index of what Matters Most and the Guardian Life Index of What Matters Most to America`s Small Business Owners. He continues to serve as research adviser to the Guardian Life Small Business Research Institute.
Jon Lovitz, the Saturday Night Live comic once said: "Enough about me. Let`s talk about you. What do you think of me?"
Krubski believes that most marketing works the same way, focusing less on the customer and more on the way the marketer is reflected in the customer`s eyes. He believes that much consumer research is less customer-focused than self-focused. He enjoys a well-earned reputation for bringing the consumer`s point of view to the head of the marketing table and has worked with large, multi-national best-practice companies, as well as small, family-owned enterprises.
Krubski is CEO and founder of ITLCInsights, a marketing consultancy that specializes in bringing innovative customer insights to life for companies ranging from the Fortune 100 to the inc. 2000 (+).
Krubski`s most recent accomplishment has been the creation and development of the index of What Matters Most™ -- a proprietary customer insight engine that challenges many assumptions about what we need to know to effectively market in the 21st Century and has broken exciting new ground for its clients in marketing strategy, communications, and direct marketing (where the innovative approach has increased response rates by as much as 500%).
Prior to founding ITLCInsights, Krubski spent a number of years as an independent strategic planning consultant and consumer insights expert for a wide range of small and large companies including American Express, Charles Schwab, Outback Steakhouse, Sears, IBM, Compaq, Michelin, Fox Television, DreamWorks, Ford, Mercedes-Benz, General Mills, Quaker, PepsiCo, and many, many more.
Krubski has also worked at Yankelovich Research, the preeminent values & attitudes and trends company that serves both U.S. and multinational corporations in providing customer and consumer insights. Krubski joined the company as a marketing executive and left over five years later as one of the premiere presenters of research-supported insights and perspectives, as well as a qualified Futurist.
Before joining Yankelovich research, Krubski enjoyed a career as a hands-on business-building sales and marketing executive. He served as the VP Marketing of the Television Bureau of Advertising. He was head of Marketing for a bleeding edge internet-based marketing initiative in 1986. He sold and distributed syndicated television programs, including The Wrestling Network (which is now part of Turner Broadcasting) and he was a marketing executive developing new business for the National Broadcasting Company in New York.
Krubski graduated from Fordham University in 1972, where he acquired a fine balance of Jesuit rigor and Zen attitude. He lives in Westport, CT.