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It all began some 30 years ago, at a high school science fair. Ira Koretsky had presented his computer program on the heart and the circulatory system. One by one, the prizes were announced... third... second... first place. After nearly 100 hours of programming evenings and weekends, he slumped his shoulders and thought to himself, I lost. Then... Ira heard the chairwoman announce, We are awarding the grand prize to a young man who could sell me my own pair of shoes! And his name was called.
He was a US Army Captain in the Medical Service Corps serving as both a public affairs officer (PAO) and chief information officer (CIO) in the military health system. He designed presentations for himself and over 40 military and civilian executives in technology and healthcare. At just 21 years of age, he gained invaluable insights into messaging, communications, and storytelling.
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