How Women Shop and What Motivates Them to Buy
Lots of retailers say they cater to women, but it's usually more lip service than actual customer care. Much of your business rests in her hands: as COO of household, women account for over 80 percent of consumer spending, or about $5 trillion dollars annually. But the things that make your male customers happy can be Kryptonite to her.
Face it, when it comes to the shopping experience, men and women are different. She requires more from her stores of choice than he does, but the good news is whatever changes you make to accommodate her, he'll appreciate as well.
This is not your ordinary presentation on what you can do to cater to female customers. We're not going to tell you that you need shiny floors, pleasing colors, and clean bathrooms because you already know those things are important. Instead, we'll share up-to-the-minute strategies you can use immediately to attract and keep this important customer.
Re-energizing Your Business
The Crackle Factor: Taking Your Business Off Auto-Pilot
It's time to turn off the auto-pilot and make your store crackle again!
You may have noticed that there is something missing in retail stores lately. Too many stores look and feel the same: stale, uninspired and staffed with people who look like they'd much rather be somewhere else, doing something else. Now, you might read this and think, "not my store", but what if your perception is wrong? How your customers view your store is what counts, and today's savvy customers want stores that CRACKLE!
Retail anthropologists, Rich Kizer & Georganne Bender call it "The Crackle Factor", that wonderful feeling of anticipation customers get every time they visit their favorite store. That "you never know what cool thing is around the corner" kind of feeling that builds in the pit of your stomach. Crackle! isn't the merchandise you sell, and it's not the four walls of your store; Crackle! is what your customers feel each time they walk inside your front door.
Join Kizer & Bender as they share what successful retailers do to re-invent their stores and consistently create unique customer experiences. If your Crackle Factor has fizzled out, then you won't want to miss this exciting and profitable presentation. You'll leave armed with enough crackling ideas to thrill your customers and leave your competition in the dust!
He Said, She Said: The Language of Men and Women:
Men and women do business differently: we shop differently, view the workplace differently, and we have very different communication styles. She builds relationships whenever she goes; he plays it closer to the vest. It's not always about what he said or she said; it's about how they said it. It's fun and funny and a serious eye-opener!
GenerationSpeak! Managing the Collision of the Generations: A Complete Guide to Understanding the Different Generations that Shop -- and Work -- in Your Business
So much is changing in the business world, and the biggest change involves your workforce and customers!
Do you speak the same language that your customers speak? All of your customers? Do you understand generational nuances - the things that make each generation who they are? At work, do associates from different generations work well together? Would you like to make your team even stronger?
It all comes down to understanding people - people from different generations, with different values and thoughts, different motivations and sensitivities. Your customers and your workforce have never been as generationally diverse as they are today. During a typical day in your store, you will work with LOMLOTs™, Baby Boomers, Generation Xers, and now, Millennials. How you interact with each one depends upon their age because that greatly affects who they are - their likes and dislikes, values, beliefs, and lifestyle all relate directly to the generation they belong to.
Future Shock & Retail Trends:
If You Knew What was In-Store for Tomorrow, What Would You Do Differently Today?:
The changes happening RIGHT NOW on the retail landscape are by far the most sweeping changes retailers have ever experienced; and the end is nowhere in sight. The question is: Are you ready? And ready for what? We share how to use the tools, technologies, and customer touch points that are available right now to help build customer loyalty and grow market share.
Neutralizing Your Competition
How to Stand Tall in a Crowd of competitors
The unique and sometimes outrageous things top retailers do to stand tall in a crowd of competitors! It's a competitive world out there! A retail chain does something cool for their customers and the other big boxes follow suite. The leading independent introduces a new service and the store across town adds it too. Pretty soon every store is doing the same things to build traffic, yet customers fail to take notice. That's because the things that were once considered "out there" have been deemed ordinary by today's customers. With so many stores doing the same things the question is this: What are you doing in your own store that makes it special? What are you willing to do for your customers that no other store can knock off? Are you willing to forget the latest self-help book from the latest guru and rely on the uniqueness of your store and your people? "Neutralizing Your Competition" is chock-full of strategies and tactics, tips and techniques to set you far above your competition.
Store Planning and Design
Creating Store Layouts that Sell, Sell, Sell! Increase your "Shelf Esteem" with Tricks of the Trade You Can Take to the Bank
In-Store Event Planning 101
Are Your Promotions Causing Comotions? In-Store Event Planning 101
Creating Traffic-Building Events & Promotions...
Champagne Strategies on a Beer Budget! Blow Away Your Competition Without Blowing Your Budget!
Advertising Tricks of the Trade
Street Savvy Media Manipulation Getting More Bang for Your Advertising Buck!
Branding Made Easy!
Think Like a Brand, Act Like a Business! How To Make Your Business More Important Than Anything It Sells!
Business Motivation, Business Success
Prospering in Turbulent Times: Strategies to Pull Customers Closer, Maximize Sales & Increase Profits!
Taking Service to the Next Level
Turned On and Excited Service: Strategies to Turn Customer Service into a Profit Center
Motivating Your Associates
Street Savvy T.E.A.M. Building Together Everyone Achieves Magic!
Store Design & Visual Merchandising...
Creating Store Layouts that Sell, Sell, Sell! Increase Your "Shelf Esteem" with Tricks of the Trade You Can Take to the Bank
Professional Retail Sales Training
Selling Smarter, Selling More: Sales Strategies that Dramatically Boost Your Bottom Line!