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Frederick Reichheld

Bain Fellow and Founder of Bain & Company's Loyalty Practice

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  Frederick Reichheld Profile

Fred Reichheld is a Bain Fellow and founder of Bain & Company's Loyalty Practice, which helps companies achieve results through customer and employee loyalty. He is the creator of Net Promoter SystemSM.

His work in the area of customer and employee retention has quantified the link between loyalty and profits. Mr. Reichheld's books, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value (HBSP 1996); Loyalty Rules! How Today's Leaders Build Lasting Relationships (HBSP 2001), and The Ultimate Question: Driving Good Profits and True Growth (HBSP, 2006) have each become best sellers.

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