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How Net Promoter Companies Thrive in a Customer-Driven World
(Revised and Expanded Edition)
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your compa...
Fred Reichheld is a Bain Fellow and founder of Bain & Company's Loyalty Practice, which helps companies achieve results through customer and employee loyalty. He is the creator of Net Promoter SystemSM.
His work in the area of customer and employee retention has quantified the link between loyalty and profits. Mr. Reichheld's books, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value (HBSP 1996); Loyalty Rules! How Today's Leaders Build Lasting Relationships (HBSP 2001), and The Ultimate Question: Driving Good Profits and True Growth (HBSP, 2006) have each become best sellers.
Net Promoter System:
How Net Promoter Companies Thrive in a Customer-Driven World (Revised and Expanded Edition) In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "...
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