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Clyde Fessler

Retired VP Business Development, Harley-Davidson Motor Company

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Travels From :   AZ

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  Clyde Fessler Profile

The Harley-Davidson marketing story explains the strategy that guided a company on the verge of bankruptcy to become one of the top performing corporations on the New York Stock Exchange, and one of the most recognized brands in the world.

Clyde Fessler, who retired from Harley in 2002, was the man behind that strategy. He spent almost 25 years creating and leading the plan that built the Brand, a brand that was inducted into the Marketing Hall of Fame several years ago.

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  Clyde Fessler Talk Titles


  Topics

Branding Management Leadership Decision Making Marketing Strategic Planning Change Motivation Corporate Culture


  Books

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