Five Generations in The Workplace
For the first time in history, five distinct generations — Matures, Boomers, Xers, Millennials and GenZ— may be employed side by side in the workplace. With differing values and seemingly incompatible views on leadership, these generations have stirred up unprecedented conflict in the business world. Effective management of this generational divide is vital to longevity and success. In fact, it is the most important demand your company can make of its leaders.
In this engaging presentation, Cam Marston teaches how each generation developed its core values, how that manifests in the workplace today, and why they can all not only operate alongside each other, but do so with extraordinary success. This program provides the generational insight, concrete examples and specific approaches to help frustrated managers build the individual connections needed to boost employee performance and retention.
As you will learn, the only common ground is the intensity with which each generation holds fast to its value systems. Understanding and respecting those generational biases are critical to bringing out the best in every employee.
Recruiting and Retaining Across the Generations
We hear it all the time: "Our people are our greatest asset." But good talent is hard to find and even harder to keep. How do you build your people assets? What do today's employees want? In today's multigenerational workforce, Millennials want meaning and freedom, Generation X wants openness and flexibility, Boomers want recognition and authority. Matures like rules and respect. What about the Gen Z, the generation following the Millennials? Each generation has something to offer so every business needs to offer something to each generation.
Retaining employees is far more cost-effective than recruiting and training new ones. This presentation profiles each generation of employee – what will get them on the clock and what will keep them ticking. Cam Marston will help you adapt your recruiting and retention program to suit the ambitions and goals of each generation, choose from the best that each has to offer and realize the full return on investment in your workforce.
Recruiting, training, experience, and institutional memory make your employees your most valuable assets. Effective multi-generational hiring and retention efforts will help ensure that those assets keep working for you and not for someone else.
Selling Across Generations
The first rule of selling remains steadfast: Know your customer. With five distinct generations playing active roles in the buying decisions of companies worldwide, that tenet is increasingly difficult to fulfill. It is no longer enough to be personable and knowledgeable about your product. Changing dynamics require changing strategies. To succeed in today's business climate, you need to approach each buyer with an informed generational perspective — recognizing the underlying biases, values and expectations that pave the way to "Yes".
In this presentation, Cam Marston shows you how to create a fast and genuine connection with new customers, sell to your customer's expectations, build trust between generations, and avoid communication pitfalls.
Throughout the presentation you will learn how companies are effectively engaging generational marketing techniques to appeal to the unique decision-making traits of each generation and how to develop a solid sales process based on generational biases and business preferences.
The Gen-Savvy Financial Advisor
For decades, financial services professionals have focused on demographic groups that are now moving into and past retirement. The Matures (born 1945 and prior) and the Baby Boomers (born 1946 – 1964) are the generations that the financial services industry grew up with and their client relationships were defined by traditional business models. Now, Generation X and Millennials, with different economic and cultural experiences, are in the age ranges that make them prime markets for investments, retirement planning, insurance, and other financial products.
Cam Marston understands the attitudes and expectations of today and tomorrow's generations and what they expect from financial services providers. He knows how they buy, how they value different types of information, what their definition of "expert" is, how they apply it to financial professionals and what they want financial professionals to teach them. Cam has also tracked how the Covid Economy has altered the way they perceive money and financial planning. He understands their preferred methods of communications, which sales tools to use and how to use them effectively.
The next generation of financial services client has arrived. They will not tolerate being treated the same way their parents were treated. Learn what they want in this exciting and impactful presentation.
Leading a Multi-Generational Team Effectively - Workshop
Leading Multi-Generational Teams is an out-of-your-seat, multi-media workshop using fun and engaging methods to expand leaders' existing knowledge and facilitate new and deeper insight into those who they lead. Providing multiple application opportunities, the workshop optimizes a leader's abilities to develop high performance teams and achieve better results on the job.
Participants learn the demographics, historical events, and parenting trends that created each generations' workplace preferences and how these preferences can become sources of conflict. Awareness, appreciation, and mastery of generational preferences enables leaders to address such conflict productively, if not avoid it altogether. Furthermore, mastery of generational preferences ensures productive team relationships and communications that promote creativity, innovation, teamwork, and performance.
The Gen-Flex® model—a tool for leaders to examine how generational preferences influence their own leadership approach on a case-by-case basis—is central to the workshop. The tool teaches leaders to adjust their approach to minimize generation gaps and lead effectively.
A flexible program, the course is available in half-day and full-day versions. Leading Generations can also be customized to integrate (or be integrated into) your organization's existing learning programs.