Spotting & Forecasting Consumer Trends For Profit
Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. The Next Big Thing reveals how consume...
William Higham is an authority on consumers and consumer trends. He creates consumer strategy reports, runs management planning and innovation workshops, and writes and presents on trends.
William launched strategic consultancy Next Big Thing in 2002. Clients range across sectors: media (BBC to News UK), tech (AOL to Telefonica), FMCG (Budweiser to Sainsbury's), finance (RBS to HSBC), advertising (Omnicom to Ogilvy), music (Universal to MTV)
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Spotting & Forecasting Consumer Trends For Profit Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. The Next Big Thing reveals how consumer trends work, how to spo...
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