Tamara is an entrepreneur and technology strategist with a background in marketing. In 2002 she co-founded the boutique hotel travel specialists Mr & Mrs Smith with her husband James, and has been responsible for evolving the company's digital infrastructure ever since. As CTO, she has overseen the development of their in-house booking engine and proprietary availability-management systems, alongside their iOS app and responsive global websites for Mr & Mrs Smith and its sister brand Smith & Family – their collection of the worlds best child-friendly and family stays.
Today, Smith operates from offices in London, New York, LA, Ibiza and Singapore, and has more than 1.5 million members worldwide. Tamara and her husband were awarded MBEs for services to the British travel industry in 2014.
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