Sinan Aral is the David Austin Professor of Management and Associate Professor of IT and Marketing (with Tenure) at the MIT Sloan School of Management. Sinan is a leading expert on Social Networks, Social Media and Digital Strategy. He has worked closely with Facebook, Yahoo, Microsoft, the New York Times, Nike, IBM, Cisco, Intel, Oracle, SAP and many other leading Fortune 500 firms on realizing business value from social media and information technology investments.
Sinan`s research focuses on social contagion, product virality and measuring and managing how information diffusion in massive social networks such as Twitter and Facebook affects information worker productivity, consumer demand and viral marketing. This research has won numerous awards including the Microsoft Faculty Fellowship (2010), the PopTech Science and Public Leaders Fellowship (2010), an NSF Early Career Development (CAREER) Award (2009), the Best Overall Paper Award at the International Conference on Information Systems (ICIS) (in both 2006 and 2008), the ICIS Best Paper in IT Economics Award (2006), the ICIS Best Paper in IT Business Value Research Award (2006), the ACM SIGMIS Best Dissertation Award (2007), and the IBM Faculty Award (2009).