Scott Truitt Profile
For 20 years, Scott Truitt has been designing corporate identities and branded environments, primarily for retail. He is also the Founder of a non-profit public awareness campaign serving Veterans and Service Members and forging a connection between them and the civilian population.
Scott's career began as a draftsperson/designer for a small design/build firm specializing in retail display fixtures and trade show booths. He soon moved to Planet Retail Studios, a Seattle-based firm specializing in prototype retail store design. Serving as a Designer, Project Manager, and eventually Design Director of Planet Retail Studios, Scott designed new prototype designs for a wide variety of retailers, from small start-ups like Wizards of the Coast and InMotion Entertainment to national and international brands such as Office Depot, Miller Brewing Company, and Cartier Jewelers.
In 2002, Planet Retail Studios merged with a large architectural firm, MulvannyG2 Architecture, where Scott spearheaded the re-branding of the studio to become 5IFTH FLOOR. As Concept Director, he expanded his work in brand development and prototype retail design for clients such as Costco Wholesale and Nike, as well as professional sports teams such as the Baltimore Ravens, Seattle Seahawks, and Pittsburgh Steelers, in addition to a host of smaller, regional companies.
In 2004 Scott launched his own consulting practice, TRUITT Brand Design, adjusting and expanding the model of a design consultancy to offer a more flexible range of services to a broader clientele and expanding on his own, unique form of people-centric branding for companies such as Aries Apparel, The Luxury of Leather, and Seattle's Experience Music Project (emp).
Scott received his Bachelor of Fine Arts, Interior Design from Cornish College of the Arts, and has been the recipient of numerous awards from the American Society of Interior Designers, Chain Store Age, Visual Merchandising + Store Design, and the Institute of Store Planners, including Store of the Year awards for his prototypes of the Seattle Seahawks Pro Shop and Office Depot.
Scott Truitt is the Founder, CEO, and Chairman of thegratitudecampaign, an internationally recognized public awareness campaign forging a connection between civilians, Veterans, and Service Members, and inspiring and empowering civilians to express their gratitude for our Veterans' service. Scott founded thegratitudecampaign in 2007 with the help of one of his clients, The NFL Seattle Seahawks Football team. At the suggestion of the Seahawks, Scott produced a short video to be shown at their games, instructing civilians on the use of a gesture specifically designed to communicate the message, "Thank you from the bottom of my heart" from civilians to Veterans and Service Members.
Since its launch, that video has been shown by the Seahawks and a host of other teams at professional sporting events in the NFL, NBA, MLB, NASCAR, and Professional Rodeo. It has been featured on over 20 television networks across the country, discussed on over 20 radio stations, featured on digital billboards and kiosks, shown at community and church events, and of course shown on YouTube and thegratitudecampaign web site. Best estimates are that 30 to 40 million people have seen the video to date, and Scott has received reports of the campaign being adopted in Canada, the UK, and Australia.
Although Scott has never personally served in the Armed Forces, he was born an "Air Force Brat"; his father served 20 years on the United States Air Force. Scott was born on an Air Force Base in Illinois, and moved with his family five times by the time he was 8 years old and his father retired from the Air Force. Scott's Father-in-Law also served in the United States Army in Vietnam, and after the war served in the United States Navy.
Scott has been a Brand Strategist and Designer for nearly 20 years. His client list includes companies like Nike and Miller Brewing Company, and professional sports teams like the Settle Seahawks, Baltimore Ravens, and Pittsburgh Steelers, as well as a host of smaller, local companies from a funeral home to a body piercing studio. Scott brings his branding and design mentality to thegratitudecampaign, and is currently developing a cause marketing arm of the campaign to engage consumers to support Veterans and Service Members through cause-related products and services offered by major manufacturers and retailers.