The Nine Dimensions:
Building a Digitally Mature Organization
Surviving the digital transformation will require organizations to vastly improve their digital maturity. To do so, leaders must first understand where their organization currently stands and ways they can improve. Scott has developed a model outlining nine dimensions of digital maturity. These areas include measuring your leadership's technology IQ, systems of engagement and record, data maturity, and the ability to navigate risk. There are many important considerations required in each area to develop digital maturity. The digital transformation is more than just the "Uberization" of your industry. It rewards those that use technology to more effectively serve customers, those who create efficiency, and those who use technology to gain a differentiated competitive advantage. Scott has worked with leaders across a variety of sectors and organizations of all sizes, helping them to improve their digital maturity. These experiences caused him to develop a world-class online assessment focused on the nine dimensions of digital maturity. In this presentation, the emphasis is on helping leaders measure where their organization currently stands with its ability to use digital strategies to win in the market.
Robots & Machines, Apply Here:
Creating the Future of Work
Will your next employee be a robot? This may sound like science fiction, but it's not; the future of work will look very different, and this makes many people uneasy. People are growing increasingly concerned that software and robotics will take human jobs forcing many to the breadlines. How do we ensure that the future of work is one that will benefit more than a select few? Scott has been studying and architecting the shift from human driven tasks to technology driven processes throughout his career. He has developed the concept of HUMALOGY®, which helps organizations discover the proper blending of technology and humans to maximize effort. Humalogy will play a key role in deciding what the future of work will look like. Through the lens of Humalogy, Scott helps find the most beneficial balance between humans and technology. We are in an era when technology is systematically integrating more and more into our lives. As this happens, the HUMALOGY® balance is shifting. This has massive impacts on everything from the economy to people's feelings about their quality of life. Scott's aim is to show you the impact technology will have over the next fifty years, how it will integrate into our lives and our bodies, and how staggering this all will be.
Asset or Threat:
What Are You to Your Organization in Cyberspace?
Any discussion of cybersecurity will inevitably include things like firewalls, network monitoring, and intrusion detection systems. Having a strong perimeter around your organization's infrastructure is important. Yet even an organization with the strongest perimeter has one key vulnerability: its people. In cyberspace, people, not infrastructure, are the most important asset or greatest weakness. This is very much dependent on their knowledge of cybersecurity best practices. In this presentation, Scott, who has spoken for at FBI Cyber Warfare conference and routinely provides cybersecurity training for a variety of companies, shows you how to best to protect yourself and your organization online.
The Dark Side:
Understanding Threats in the Online Battlefield
The increasing dangers organizations face in cyberspace are as real as the headlines. A high-profile breach can cause enormous financial burden and have a reputation shattering impact. In this presentation, Scott highlights the common attack vectors and methods that cyber criminals use to steal, ransom data, or otherwise digitally disrupt organizations. He will discuss the rising threat from a growing reliance on mobile devices to accomplish tasks and analyze the financial implications of falling victim to an attack, by examining some of the more devastating cyberattacks and the lessons leaders can learn from these cases. If desired, he can even take attendees on a tour of the Dark Web.
The Future of Cybersecurity:
Protecting Ourselves in an Increasingly Connected World
The Internet of Things, Cyber Warfare, Digital Pearl Harbor: The field of cybersecurity will only grow in its impact on people, organizations and our world. What will the future bring? In this presentation, Scott looks forward to tackling some of the challenges we will soon face in cyberspace. Will we continue to witness a rise of surveillance on each of us, constant threats of digital attacks from state-sponsored actors, people from across the globe with the ability to seize control of our vehicles, our wearable devices, and our smart homes? These are some of the important topics that will be addressed in this presentation. Scott is recognized for his unique future vision and his ability to extrapolate technology trends that will influence our world. In this program, he points this capability toward the world of cybersecurity to explain why it will become one of the most critical elements of our future.
Mapping the Customer Journey:
Selling in a Hyper-Personalized World
What if you knew exactly what each of your customers REALLY wanted? Would that help you develop customer loyalty? If you could anticipate what each person wanted from you before they told you, how would knowing that change your approach? Through use of big data and digital connections, you can individualize relationships with any client or prospect you value. A hot topic in marketing today is "hyper-personalization." This is the process of gathering a deep level of information on your constituents and then using that information to create loyal and valued relationships. This goes way beyond installing a CRM system! Scott has been on the vanguard of digital marketing techniques since digital marketing was born. In this session, he combines his custom knowledge of your industry and digital marketing savvy to show attendees several new methods for driving business. This includes using the process of "mapping the customer journey" to detail every touchpoint in relationships and how either a human or technology connection can be used to create a fantastic experience. As a special bonus, Scott can provide sample templates and tools that are used to complete these processes, so attendees can create a strategic plan for their organization.
Walking with Your Customer:
Building a HUMALOGY® Based Customer Experience
In order to grow revenue and market share, organizations must transition from a focus on doing transactions to building relationships. Marketing today is always a combination of human and technology touch points and learning to integrate those wisely can be a powerful advantage. Scott explains the three pillars of digital marketing: the Relationship, the Tools and Techniques, and the Digital Revenue Engine. The content may be heavier on any one of these pillars, based on what the audience might find most useful. For example, many people today want to learn how to do the mapping of a relationship journey to define where and when to use digital tools, in order to create a smoother journey. As the field of digital marketing becomes more complicated, it is valuable to have models audience members can apply to their unique situations, in order to build tighter customer relationships in ways that are powerful and affordable. Scott is a pioneer of digital marketing techniques and has been on the cutting edge since the early days of the industry. This session combines his custom knowledge of your industry with digital marketing savvy to show you new methods for driving more business.
Selling in the Age of the Smart Device:
Building Unforgettable Customer Experiences
Whether the customer is a patient, member, client, or buyer, the process for influencing them towards a sale is evolving daily. As buyers or consumers become more accustomed to doing their own product research and managing the sales cycle to their liking, your ability to influence them is changing. We don't all compete with Amazon, but one could argue giants like Amazon and other vertical market leaders have raised the bar for all organizations when it comes to technology expectations. Technology is playing a more critical role in the success of the sales cycle today. For that reason, sales managers and salespeople must learn how to best integrate their activities with tools like CRM systems, social technologies, digital content, and automated marketing systems. In this keynote, Scott customizes the content he has built for clients to help them grow their revenue and tighten customer relationships, into a practical session that has immediate application. Depending on the need of the audience, this talk can lean towards inspiring people to adopt new methods and tools or can be a more hands-on "how-to" session.
Technology, the Future of Humanity, and Our World
A recent study shows the average age a child first sees porn is eight years old. Pause for a beat and consider the impact of that statement, and know that there are many more startling facts that surround the way technology is integrating into every aspect of our personal and professional lives. Among the millions of utopian joys gained from the internet we also find ourselves enduring much that is dystopian. The concepts discussed in Scott's most recent book, Did God Create the Internet? The Impact of Technology on Humanity, are the backbone of this thought-leading keynote. One of the most speculated questions people (especially parents) have about technology is how it will impact us as a species over time. Will all these new digital tools be good or bad for us as a species? What is technology doing to us today? Are we going to be happier? Work longer and harder, or less? Will we have less privacy? Will younger generations lose capabilities that older generations had, or will our young people be much more powerful than their predecessors? Scott weaves together technology and philosophy into a thought provoking talk that is sure to be mind expanding. There is a lot of flexibility to deliver content that is futuristic or relevant today. The tone can be conversational and filled with stories, or a serious call to action to make better decisions about boundaries with digital tools. (Despite the title of Scott's book, this talk is not religious in nature.)