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  Books

Powered by Purpose:

Identify Your Values, Discover Your Purpose, and Build Success for Life!
A rousing call to transform your business through the power of values and purpose

According to consultant, coach, and speaker Scott Deming, you ...

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Powered by Purpose:

Identify Your Values, Discover Your Purpose, and Build Success for Life!
A rousing call to transform your business through the power of values and purpose

According to consultant, coach, and speaker Scott Deming, you and your company, your foundation, or any organization you belong to have the power to truly affect change, but too often you focus on policies and procedures instead of values and purpose. And without values and purpose, your power and your ability to influence go to waste or even become destructive.

Deming developed a philosophy from his earliest days as an advertising and marketing executive that was based on three core values his parents taught him: honesty, integrity, and respect for humanity. From that foundation, he realized his purpose: to help businesses -- big and small, old and new -- create lasting, meaningful brands by focusing on what matters most to them and to those they serve. His love of business -- the fact that someone can have an idea and use passion, smarts, and hard work to make a go of it -- propels his drive to return you and your organization to the right formula for success: viewing values and purpose as the essentials.

The Brand Who Cried Wolf

Deliver on Your Company's Promise and Create Customers for Life
If you're in the business of selling something - anything! - you need this book. The Brand Who Cried Wolf is the ultimate handbook for companies and...

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The Brand Who Cried Wolf

Deliver on Your Company's Promise and Create Customers for Life
If you're in the business of selling something - anything! - you need this book. The Brand Who Cried Wolf is the ultimate handbook for companies and individuals who want to establish and sustain their most powerful, successful brands. It presents a blueprint for turning typical customers into raving evangelists for life.

If you're looking for insider secrets or fancy tricks guaranteed to lure customers, you won't find them in here. Instead, The Brand Who Cried Wolf explains that great branding doesn't come from gimmicks or even from good advertising. Great branding begins and ends with exceptional, innovative customer service. Great companies are those that not only deliver on their promises to customers, but also transcend those promises to create one-of-a-kind emotional experiences.

Powerful branding doesn't come from creative advertising, or from a logo, color scheme, or theme song. It comes from doing for your customer what you say you're going to do. Brands that don't deliver on their promises lose customers, but brands that consistently exceed what they promise earn customers for life and generate waves of new customers from positive word-of-mouth. The art of branding really is that simple.

Learn how to make the Ultimate Promise and Keep It! Sold in five countries and hailed by many leaders in business as a must have read, you can own yours now!

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