Larry is recognized for successfully launching over 25 brands in the consumer goods, lifestyle/luxury, healthcare, and technology markets. Organizations have spanned early stage companies, emerging growth businesses and entrepreneurial ventures to the Fortune 500. He is recognized as a ‘trend setter and trend spotter', thrives on building best-selling brands, creating category leaders, enhancing brand equity, and creating great business stories leveraging his wealth of brand building, entrepreneurship, and strategic marketing expertise.

Larry's core business philosophy focuses on Ralph Waldo Emerson's mantra - "Do not go where the path may lead; go instead where there is no path and leave a trail." He provides leadership direction as a visionary creating bold and disruptive strategies to uniquely position brands to compete more effectively in today's rapidly evolving and ever–changing business landscape.

He founded and moderates the annual CEO Brand Leadership Roundtable at the Harvard Business School, now celebrating its 11th year. 40 Fortune 500 CEOs and other high-profile executives representing iconic brands have participated in this popular event well known for being educational, inspirational, and entertaining. Larry created Brands With A Purpose, a deep dive ‘Fireside Chat' CEO breakfast series at The Harvard Club where he interviews corporate executives on corporate social responsibility, philanthropic philosophy and endeavors.

Larry, along with Roger Berkowitz, co-hosts CBS Boston/WBZ-TV Name Brands, a CEO Brand Leadership podcast series. This insightful, engaging, and entertaining talk show showcases leading brands and their CEOs sharing their vision and remarkable business stories.

Larry is a sought-after thought leader and speaker who has delivered over 75 keynote speeches, including the Babson College Annual Entrepreneurship Forum. He was the Commencement Speaker at the Hult International Business School where he also judges the annual Hult International Business Prize competition where the winning team wins $1 million to fund their new venture.

For 17 years, as Founder and CEO of Gulko & Company, Larry led this high-powered brand consultancy and communications agency whose clients included the Fortune 1000, middle-market companies, start-up and emerging growth ventures, and non-profit organizations. He is a Founding Partner of TechnoHome, a leading Milano inspired consumer lifestyle fitness equipment company.

Larry was EVP, Chief Marketing Officer at CYBEX International where he developed global game changing consumer-facing brand strategies and major strategic partnerships.

He is a senior advisor to the C-Level Community. Larry serves on Babson College's Babson Connect Worldwide, Consumer Products Council, and the Fashion Entrepreneurial Initiative. He serves on a committee at Boston Children's Hospital and has served on boards at ASAE & The Center for Association Leadership, The American Marketing Association and The George Washington University.

Larry created a Branding & Loyalty Retreat in association with The Disney Institute, facilitates his Fresh Look Brand Leadership Retreat for C-Suite executives, was a regular guest on NBCUniversal NECN-TV Business Day, and authored Brand Bites. He has lectured at the Babson College Graduate School of Business and in Babson's Executive Education program.