Joel Book is considered one of the industry's leading strategists on digital marketing and customer experience. In a career that spans more than four decades and includes extensive experience in data-driven marketing and customer relationship management, Joel has helped hundreds of businesses - large and small - learn how to successfully use data, content and digital technology to acquire, serve, and retain customers.
Most recently, Joel was Sr. Director, Digital Marketing Insight at Salesforce, where he served as spokesperson for the Salesforce Marketing Cloud. Prior to joining Salesforce, Joel was a senior marketing executive for ten years at ExactTarget and helped grow the business to $400M+, resulting in a successful IPO in 2012 and $2.7B acquisition by Salesforce in 2013.
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