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Glen Urban

MIT Professor of Marketing

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Travels From :   MA

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Marketing Branding Entrepreneur Social Media Best-Selling Author


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  Glen Urban Profile

Glen L. Urban is a leading educator and researcher specializing in marketing strategy and new product development. He has been a member of the MIT Sloan School of Management faculty since 1966, was Deputy Dean at the school from 1987 to 1991, and Dean from 1993 to 1998.

Urban is co-author of seven books and numerous papers. His papers have won several prestigious awards, including two O`Dells. He has received the Paul D. Converse Charles Parlin, and Buck Weaver Awards for lifetime achievement in marketing research. Over the last 10 years Dr. Urban`s research has concentrated on trust-based marketing systems and web site/banner design to match the cognitive style of users. This work was supported by MIT sponsored research projects at Intel, GM, BT, FT/Orange, Liberty Mutual, Suruga Bank, WPP and Google. Professor Urban`s recent research is on Prospective Meta Marketing Analysis to enable better advertising budgeting and allocation between new and old media and on the use of a mobile storytelling app to enhance the effectiveness of social media.

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  Topics

Marketing Branding Entrepreneur Social Media Best-Selling Author


  Books

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