We live in an era in which 12-year-old children have communications tools that would have blown the minds of Gandhi, King and Mandela. But we have yet to turn them into anything that resembles the kind of global social movement these leaders created -- from the remote villages of India, small towns of the American South, or an island prison.
Bill aims to change that. He offers a way for social impact organizations -- public, private and nonprofit -- to create "manageable movements." By merging the most innovative tactics of consumer communications and media with the best strategies of social movement building it is possible to build a critical mass of support for worthy causes and organizations.
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