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Tim Kirkland

CEO, Renegade Hospitality Group

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  Topics

Generations Workforce Hospitality Inspiration Motivation Empowerment Sales Team Building Best-Selling Author

  Books

  Tim Kirkland Profile

How do leaders grow their brands and shape the future of their organizations even when economic conditions aren't optimal? Tim Kirkland shows you how with The Renegade Philosophy™. Companies grow and thrive when they hire right, train right, and treat right. In his engaging and entertaining presentations, Kirkland outlines the proven methods he's learned in his 30+ years in the hospitality industry.

Kirkland's best-selling books, The Renegade Server and COACH are used in over 15,000 restaurants, hotels, retail locations, customer service companies, and universities worldwide to improve the engagement and performance of both front-line teams and all levels of leadership. His content and technology can be found woven into the culture and training of some of the top brands in the world. Leading companies that use Kirkland's materials include Applebee's, Subway, Buffalo Wild Wings, Marriott, Kimpton, Coca-Cola, Beam Suntory, Sodexo, Reinhart Food Service, and many, many more.

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Tim Kirkland Profile
How do leaders grow their brands and shape the future of their organizations even when economic conditions aren't optimal? Tim Kirkland shows you how with The Renegade Philosophy™. Companies grow and thrive when they hire right, train right, and treat right. In his engaging and entertaining presentations, Kirkland outlines the proven methods he's learned in his 30+ years in the hospitality industry.

Kirkland's best-selling books, The Renegade Server and COACH are used in over 15,000 restaurants, hotels, retail locations, customer service companies, and universities worldwide to improve the engagement and performance of both front-line teams and all levels of leadership. His content and technology can be found woven into the culture and training of some of the top brands in the world. Leading companies that use Kirkland's materials include Applebee's, Subway, Buffalo Wild Wings, Marriott, Kimpton, Coca-Cola, Beam Suntory, Sodexo, Reinhart Food Service, and many, many more.

Kirkland is a proven operator, executive, and best-selling author; and during his career, he has led training, operations, and marketing departments for numerous respected restaurant brands. He's been an award-winning operator and successful entrepreneur with a deep understanding of the unique challenges faced by the hospitality industry. He walks the talk and shares tools for success.

Kirkland delivers highly customized keynotes and master classes on leadership, team engagement & retention, customer service, and local restaurant marketing. Over 20,000 people attend his live seminars and workshops every year.

Kirkland is an alumnus of the Harvard Kennedy School, where his focus was the Art and Practice of Leadership Development. He is CEO of Renegade Hospitality Group, which serves as a professional advisory resource to the restaurant, hotel, retail and customer service industries.

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  Tim Kirkland Talk Titles

THE RENEGADE SERVER

THE RENEGADE SERVER
Uncommon Strategies for Making More Money in 21st Century Food Service
Over the past several years, the number and variety of restaurants available to consumers has exploded. To survive, you must differentiate your restaurant in today's hyper-competitive marketplace and attract more customers. In order to do that, you have to be different in a way that your Guests value.

The problem is, as a result of the homogenous, mechanical service processes trained by many organizations, many customers have come to view most restaurants within certain segments as interchangeable. Which can cause you to resort to discounts and gimmicks in order to be seen and win their business.

By shaking up the process that's become accepted as "good service" by most consumers, and creating unique, genuine, and highly customized experiences for each Guest, you can differentiate your business in a way your competitors can't duplicate or discount.

Tim Kirkland's acclaimed best-seller, The Renegade Server, helps restaurants and service teams stand out among the growing competition by turning dining back into an experience. Tim uses uncommon insights to identify and debunk outdated ideas regarding tips (no longer stands for "To Insure Prompt Service!") and salesmanship (the up-sell is dead!) and replaces them with fresh, immediately usable techniques for aligning the interests of the server, the Guest, and the restaurant.

The Renegade Server presentation will focus on ways to engage your front-line teams and enlist them in the crucial tasks of growing sales, developing loyal regulars and creating genuine, personal, and repeatable connections and dining experiences for your Guests…experiences they'll pay full price and go out of their way for.

CULTIVATE

CULTIVATE
Recruiting, Growing and Retaining Top Talent
When asked, over 90% of managers and owners say that "finding and keeping good people" is their #1 day-to-day business challenge. In today's world, no matter what business you're in, you're primarily in the people business. We know that you want to be known for outstanding service resulting in more customers and higher profitability. In order to do that you need a dedicated and highly engaged team.

The problem is, hiring and retention is getting harder and harder in this highly crowded and competitive labor market. As a result, many candidates and team members see service jobs as "a dime-a-dozen," attributing no real, intrinsic value to the positions you offer. This lack of perceived job value contributes to lack of engagement, low commitment and high turnover. It can cause you to get mired in a constant cycle of recruiting, hiring, training and loss…all while remaining understaffed and overworked. It can even make you feel as though you're being held hostage by bad or mediocre performers on your team.

Acquiring and maintaining talent is the most important function of any leader, as the quality of your team affects every part of your business and results. Which is why you should treat hiring and retention as a predictable, strategic, manageable function of your business, not just something that "happens to you." Staffing is a skill, not a circumstance. Tim Kirkland can help your team master that skill.

In this idea-packed session, best-selling author Tim Kirkland will share dozens of impactful suggestions on how to actively and strategically attract and acquire the best talent, develop them daily, and keep star players in place.

Mousetrap Marketing

Mousetrap Marketing
Effective, Customer-Centric Local Store Marketing Tools for the 21st Century
Since the 1950's, traditional marketing has been conducted using the "4 P's" every marketer is taught in school - a system that puts the Product at the center and essentially wraps a marketing process around its surface in an effort to define it for the consumer.

This dated, top-down marketing approach basically attempts to "tell" the consumer what to think about or how to value a particular product or company.

In today's instant-information, social-networked world, it is no longer good enough (or possible) to "tell" a consumer how to feel about or connect with a product. And even if you could, they wouldn't believe you.

More and more, consumers understand that it is they that define a brand and their friends, networks, and communities that inform them of its value. Today's smart operators and marketers know that they must "show" rather than "tell" the value of their products by building a unique experience around them.

In this highly engaging session, best-selling author and consultant Tim Kirkland delivers real, immediately usable tactics that will help franchisees, managers and independent operators move local marketing efforts into the new millennium.

Rather than the same old list of promotional gimmicks and discounts, Tim will share how operators can impact the very foundations of what customers value in a way that will support and defend an established national brand or build and define an emerging one.

Tim focuses not just on the traditional tools of advertising and promotions, but on how to effectively convert the awareness generated by those tactics into higher sales, loyalty, and evangelism by focusing on Social Networking and the Customer Experience.

EXECUTE:

EXECUTE:
Eliminating Distraction and Moving Your Business and Your Team Forward Daily
Do you ever feel like you worked your butt off in your business, then get home at the end of the day (or night) exhausted and feel you've actually accomplished little? Have you ever had to solve the same problem in your business more than once?

Once a week? A shift??

We know that you want to deploy yourself as a leader every day in ways that will make a positive impact on your business, your team, and your profits. In order to do that, you have to be able to focus on the things that will bring change and improvement to each of those things. The problem is, we often get bogged down and distracted by the wrong things…devoting time and attention to the things that keep us ‘busy,' but don't necessarily move us forward. It's easy to feel like we're working the same shift (or day, or week) over and over again, continually addressing the same problems…working hard but actually accomplishing little.

The fact is, no matter what challenges, performance issues, or results you're currently experiencing, - good or bad - they will continue to be the same unless something changes. Those changes can come in ways that you can't control, like market conditions and industry trends. Or…change can come to your business in ways that you control, plan and execute…like leadership, goal-setting, and accountability.

We believe that all leadership is either technical or adaptive in nature, and that by focusing on the adaptive techniques that create and manage meaningful change in your business and on your teams, you can eliminate distraction and move your people, performance, and results forward daily.

BLENDED:

BLENDED:
Leading in a Multi-Generational, Multi-Cultural Workplace
In the past, the typical workplace usually consisted of two generations. Tried and tested veterans and ambitious up-and-comers. Campers and Climbers.

Today, however, it is not unusual for one to find oneself in a workforce made up of four or even five distinct generations and numerous different cultures, each with their own preferences, experiences and points of view.

This generational and cultural diversity can present potential pitfalls, conflict and tension between team members…but it can also be an invaluable source of creativity, innovation and growth.

By acknowledging and embracing the differences in expectations, learning, and performance styles, skills and perspectives, leaders can create a workplace that benefits from the sharing of power, experience, and skills.

In this engaging, impactful session, Tim Kirkland explores the different views, needs and values of Baby Boomers, Gen X'ers, Millennials, and the emerging workforce of Gen Z and beyond as well as many various cultural sets. He details how applying an Adaptive Leadership approach can reduce friction and conflict while maintaining harmony, encouraging cooperation, and elevating results through generational and cultural cohesion in the workplace.

  Topics

Generations Workforce Hospitality Inspiration Motivation Empowerment Sales Team Building Best-Selling Author

  Books

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