In his provocative and enlightening new book, Visibility Marketing: The No-Holds-Barred Truth About What itTakes to Grab Attention, Build Your Brand and Win New Business, Branding/Marketing Expert David Avrin shows what marketing approaches work, which don’t, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results. A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals.
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