Scott McKain

Biography

Scott McKain is an internationally known expert who helps organizations create distinction in every phase of business and teaches how to deliver an "Ultimate Customer Experience."

Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry.

Scott McKain`s calling is business -- and his passion is platform presentations. He is a unique combination of vast speaking experience and new, cutting-edge information. His presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world`s most influential corporations.

Social Media in Action. In today`s Facebook/Twitter/social media world, a dissatisfied customer now has a platform to broadcast his or her opinions regarding your organization to the world instantaneously. In this environment, it`s never been more important to understand and execute the steps necessary to create the "ultimate customer experience." McKain is one of about 150 living members of the Professional Speakers Hall of Fame. He was also recently recognized by Social Media Marketing Magazine as one of the fifty most influential marketing authors on Twitter and GenJuice, a leading resource for emerging professionals, as one of the "Top 25" people for Gen Y and Millennial leaders to follow on Twitter.

Creating Differentiation. There are a myriad of choices in the marketplace for prospects and customers seeking the products and services of your industry. So, how does your organization -- and the professionals who work with you -- stand out from the plethora of competitors?

In his book, Collapse of Distinction, McKain takes a revolutionary approach by showing how organizations and individual professionals create differentiation in the marketplace. Collapse of Distinction was named one of the "Top 10 Business Books" of the year by the Miami Herald, Huffington Post, and other major media outlets and reached the number one spot on Amazon.com`s list of business bestsellers.

McKain has appeared multiple times as a commentator on FOX News to discuss business, politics, and American culture. In his earlier career as a broadcast journalist, two million people saw his commentaries each week on 80 television stations in the United States, Canada, and Australia. He has also been a news anchor for a CBS-TV affiliate in one of the nation`s 25 largest markets.

McKain has been named as a "Hoosier Hero" in his home state because of his commitment to youth and philanthropy He was selected by Arnold Schwarzenegger to be the emcee and speaker for the Great American Workout, held on the White House lawn with the President in the audience carried live on CNN and NBC`s "Today" show. He also portrayed the villain in a film by internationally esteemed director Werner Herzog, acclaimed by critic Roger Ebert as one of the "best movies" ever made.

Publications

Collapse of Distinction

"If you cannot find it within yourself to become emotional, committed, engaged, and yes, fervent about differentiation, then you had better be prepared to take your place among that vast throng of the mediocre who are judged by their customers solely on the basis of price. It is the singularly worst place to be in all of business. If you aren`t willing to create distinction for yourself in your profession--and for your organization in the marketplace--then prepare to take your seat in the back, with the substantial swarm of the similar, where tedium reigns supreme."

It`s as simple as this: In these challenging times customers are NOT disappearing! They ARE becoming more discriminating with where and how they spend.

If you and your organization are distinct, the current conditions are tailor-made for growing market share. If you`re not...you lose.

Scott McKain`s "Collapse of Distinction" - as well as his in person and online presentations - will clearly demonstrate the specific steps you need to take in these troubled times.

Titles

"Creating Distinction"
There are a myriad of choices in the marketplace for prospects and customers seeking the products and services of your industry. So, how does your organization -- and the professionals who work with you -- stand out from the plethora of competitors? McKain takes a revolutionary approach by showing how organizations and individual professionals create differentiation in the marketplace. Based on his book, Collapse of Distinction, named one of the "Top 10 Business Books" of the year by the Miami Herald, Huffington Post, and other major media outlets and reached the number one spot on Amazon.com`s list of business bestsellers, Scott reveals the Four Cornerstones of Distinction -- and how to stand out and move up through the creation of the Ultimate Customer Experience!

"What Customers REALLY Want"
Based upon Scott`s #1 bestselling business book, (Amazon.com and 800-CEO-READ) this program addresses the Six Disconnections between what customers crave versus what most organizations offer. Discover why it`s not enough to "exceed expectations", and why the terms customer service and customer experience should never be considered synonyms.

"ALL Business is Show Business"
As Scott McKain wrote in his first business bestseller, every professional and each organization must develop the kind of connection with its customers that a blockbuster film or compelling television program creates with its audience! We have become a culture that expects an experience to be an integral part of doing business. Therefore, those organizations that understand how to execute the strategies necessary for creating compelling relationships thorough the customer and employee experience will find themselves leading the pack.