Michael Tchong

Biography

Michael Tchong has been riding the latest waves throughout his career. He founded four start-ups that helped pioneer such sweeping trends as desktop publishing, personal information management, Internet research and online marketing.

His ability to identify emerging trends early was refined during a career that began at some of Madison Avenue`s most prestigious ad agencies. Michael Tchong leverages his knowledge of marketing, media and technology to help audiences better grasp how huge waves, which he calls ubertrends, are reshaping society. His spellbinding roller-coaster rides through the "landscape of now" reveal a host of opportunities these ubertrends provide.

An innovation specialist, Michael Tchong motivates and inspires audiences by exploring cross-disciplinary products and services that successfully ride emerging market trends. His transformational talks also show how marketers are adapting to fast-moving changes in the consumer culture, with a special emphasis on the evolving world of social media.

His unique ability to decode the future, lead the U.K.`s The Daily Telegraph to label Michael "America`s most influential trendspotter." He has appeared in numerous publications and TV shows, including Access Hollywood, Advertising Age, Bloomberg TV, BusinessWeek, CNET, CNN, The Independent (U.K.), The New York Times, PBS, San Francisco Chronicle, San Jose Mercury News, USA Today, The Wall Street Journal and Wired.

Michael Tchong is the author of Social Engagement Marketing, which will provide an easy-to-navigate "interface" to the rapidly developing world of social media, and the marketing solutions and techniques it offers. Michael's latest start-up, Social Revolution, aims to reinvent America by crowdsourcing innovative solutions.

Publications

Social Engagement Marketing

Social networks are revolutionizing our world. The uprising in Egypt had a Facebook page catalyst. Two girls in Australia posted they were lost in a storm ditch on Facebook before alerting police. Eryakah Badu used Twitter while she gave birth. The addiction to Facebook is evidenced by the 30 billion content items shared each month. Facebook alone boasts 800 million users worldwide. And influential micro-blogging Twitter now has 100 million active users producing some 250 million tweets daily.

To help capture this explosive marketplace, Michael Tchong has created a downloadable e-book, called Social Engagement Marketing, released on Sept. 2, 2011.

Social Engagement Marketing is beautifully designed, condensed, data-based, easy-to-navigate and illustration-rich. It is destined to become the bible of the social media industry.

Titles

I`m Going to Tweet You Up: Managing A Changing Social Dialog
The social dialog is changing. And this social revolution is rewriting the rules of success.
Key takeaway: How to successfully navigate the choppy waters of sweeping change.

Social Revolution: How Social Media Are Reinventing Our World"
Social media and new social intelligence tools are leading to a marketing upheaval.
Key takeaway: How to become a truly informed and effective social marketer.

Engage Me: How Social Engagement Marketing Will Revolutionize Your Business!
Social media and a host of new social trending tools are leading to a marketing upheaval.
Key takeaway: How to evolve into a truly effective social media marketer.