Maddy Dychtwald

Biography

Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. She has spent nearly twenty-five years deeply involved in exploring and forecasting demographic, lifestyle and consumer marketing trends. In 1986, she co-founded Age Wave, with her husband, Ken. She has helped grow the company from the ground up to a multi-million dollar enterprise with a time-honored reputation as the best in its field. As the nation's foremost thought-leader on population aging and its profound business, lifestyle and cultural implications, the company provides breakthrough research (including the landmark study Women, Money and Power), compelling presentations, award-winning communications, and results-driven marketing and consulting initiatives to over half the Fortune 500,

Maddy is the author of three books: her newest (and highly anticipated) book is entitled Influence: How Women's Soaring Economic Power Will Transform Our World for the Better (May 2010). She has also written Cycles: How We Will Live, Work, and Buy (2004), which was the winner of the 2004 Book of the Year Award from the National Community Colleges Association as well as co-authored an illustrated children's book entitled Gideon's Dream: A Tale of New Beginnings (March 2008).

As a sought-after public speaker, Maddy has addressed more than 275,000 business leaders worldwide, including a diverse group of clients such as Allegiance Healthcare, A.C. Nielsen, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, International Council of Shopping Centers, Fidelity Investments, International Foundation of Employer Benefit Plans, Lincoln Financial, National Association of Educators, and World Future Society. She has been featured in articles in leading newspapers and magazines nationwide, including Advertising Age, the Chicago Tribune, the Los Angeles Times, the Miami Herald and US News and World Report. She has also made numerous television appearances.

A graduate of New York University, Maddy has been married for more than 25 years and has been a working mom living in the San Francisco Bay Area for much of her adult life.

Publications

Cycles: How We Will Live, Work, and Buy
Drawing on her 20+ years of studying demographics, Dychtwald describes how age is becoming less relevant in defining who we are and how we live our lives. Throughout most of history, life was short and people lived a predictable linear life plan: first they learned, then they worked, then they rested and died. That was life. But that model of life is quickly changing as life expectancy soars and the boomer generation begins to hit their so-called mature years. The cyclic approach to life has begun to replace the old linear life path where people can go back to school at 40, 60 or 80, have second and third careers and reinvent their retirement years. In this groundbreaking book, Maddy Dychtwald, a leading expert on generational marketing, offers a radical new view of how Americans live, work, and buy and the staggering implications for the marketplace, the workplace, and our lives.

Titles

Influence: How Women's Rising Economic Power will Change Money, Markets & Men
As we enter the second decade of the 21st century, women are on the verge of attaining economic parity with men-something our great-grandmothers and grandfathers would never have imagined. With this new economic fortitude, women have the opportunity to take previously untapped power into their hands to...(more) Retirement at the Tipping Point: New Funding, New Timing, New Purpose Based on highly acclaimed Age Wave research, this NEW presentation reveals how four generations of Americans are altering the funding, timing and purpose of retirement. This mind-stretching program will explore the following: Who has suffered the most loss during the past year and how long do they think it will take to get it back. Why the retirement clock is being re-set to at least age 67 and how that could be good for everyone. What are the key lessons learned from the financial crisis and how will people's behavior and attitudes toward money and ...(more) Four Generations Rethink Work, Retirement and Success This sweeping presentation provides a visionary glimpse into the future of the body, health and healthcare. How long might we live? Will our later years be a time of health and vitality or illness and disability? Are we heading toward "Shangri-la" or "Gerassic Park?" How far will we go in our pursuit of the "fountain of health?" What are the new frontiers...(more) Retirement Wake-Up Call: The Future of Financial Services How has today's financial crisis altered the relationship between client and financial advisor? Based on research findings from numerous highly acclaimed Age Wave studies on retirement and financial services, this presentation sheds light on which aspects of the financial services industry are dying and which are coming alive. It outlines the "new" retirement-related needs, worries, and aspirations...(more) How the Age Wave Will Transform the Marketplace - and Our Lives This visionary presentation offers deep insights into the global population shifts that are occurring and what they mean for business and marketers. How might increasing longevity and declining fertility impact societies, economies, families and individual lives? Do people want to live traditional "linear" or more flexible "cyclic" lives...(more) The Longevity Revolution: The Future of Health and Healthcare This sweeping presentation provides a visionary glimpse into the future. How long might we live? Will our later years be a time of health and vitality or illness and disability? How far will we go in our pursuit of the "fountain of health"....(more) The New Experiential Marketplace At this moment in history - with so many fears and worries - there is a deepening appreciation for the immeasurable value of great times with friends and loved ones, the satisfaction of continued personal growth and lifelong learning and the excitement of encountering new people, places and cultures. In addition, fueled by the dual liberations of...(more)