Maddy Dychtwald

Biography

Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. She has spent nearly twenty-five years deeply involved in exploring and forecasting demographic, lifestyle and consumer marketing trends. In 1986, she co-founded Age Wave, with her husband, Ken. She has helped grow the company from the ground up to a multi-million dollar enterprise with a time-honored reputation as the best in its field. As the nations foremost thought-leader on population aging and its profound business, lifestyle and cultural implications, Age Wave has provided breakthrough research (including the landmark study Women, Money and Power), compelling presentations, award-winning communications, and results-driven marketing and consulting initiatives to over half the Fortune 500.

Maddy is the author of three books: her newest book is entitled INFLUENCE: How Womens Soaring Economic Power Will Transform Our World for the Better (May 2010). She also wrote Cycles: How We Will Live, Work, and Buy, which was the winner of the 2004 Book of the Year Award from the National Community Colleges Association. In addition, she co-authored an illustrated childrens book entitled Gideons Dream: A Tale of New Beginnings, which was released in 2008.

As a sought-after public speaker, Maddy has addressed more than 275,000 business leaders worldwide, including a diverse group of clients such as Allegiance Healthcare, A.C. Nielsen, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, International Council of Shopping Centers, Fidelity Investments, International Foundation of Employer Benefit Plans, Lincoln Financial, National Association of Educators, and World Future Society. She has been featured in articles in leading newspapers and magazines nationwide, including Advertising Age, the Chicago Tribune, the Los Angeles Times, the Miami Herald and US News and World Report. She has also made numerous television appearances.

A graduate of New York University, Maddy has been married for more than 25 years and has been a working mom living in the San Francisco Bay Area for much of her adult life.

Publications

Influence: How Womens Soaring Economic Power Will Transform Our World for the Better
What women in the know already know, and what major news outlets are reporting with escalating frequency - the world is about to change.

In the United States and in many nations around the world, women are on the cusp of new financial power - and evidence suggests that women will use this power to improve society in ways we can only begin to imagine.

In Influence, renowned demographer and trend expert Maddy Dychtwald with writer Christine Larson expertly show this profound growth in female authority, a growth that is ongoing and already causing far-reaching effects in the workplace, the marketplace, and the home. For the first time in history a majority of women are earning their own money and paying their own way and, so, taking charge and making changes in their careers, their consumerism, their personal lives, their investments, and their activism. Through candid interviews, lively reporting and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur - a true tipping point, after which more children will have quality health care and education, workplaces will be more responsive to families, men will experience new freedoms and opportunities to pursue more meaningful careers, and those corporations and nations led by women will thrive - as corporations and nations led by women are already doing today.

Dychtwald and Larson give us a sneak peek at the world turned right-side-up by women. To read this book is to prepare one's self for an altered - and improved - cultural landscape to come.

Titles

Retirement at the Tipping Point: New Funding, New Timing New Purpose
Based on highly acclaimed Age Wave research, this NEW presentation reveals how four generations of Americans are altering the funding, timing and purpose of retirement. This mind-stretching program will explore the following: Who suffered the most loss during the recent economic crisis and how long do they think it will take to recover? Why the retirement clock is being reset to at least age 67 and how that could be good for everyone. What are the key lessons learned from the financial crisis and how have peoples behavior and attitudes toward money and retirement changed? What is the #1 retirement "wildcard?" How the sandwich generation has morphed into multigenerational "Rubik" families and the vast implications of this for all generations. A vision of retirees changing role in American life - from lifelong learning and legacy to mentoring and philanthropreneuring. How financial professionals can take advantage of this unprecedented opportunity to help guide their clients in funding their new retirement hopes, dreams and purpose.

Living with Purpose: Rethinking Success
Success is defined differently at different moments in life. As a child, it has a lot to do with pleasing our parents. In our teens, it is often about academic achievement and popularity. As a working adult, success is often about balancing the challenge of creating a healthy family while building a satisfying career. But what's next? Healthy living and modern medicine have given our lives longevity, but how do we make the most of all that time? Is it too late to go back to school, start a new and gratifying career (or turbo-charge your current one), fall in love again, reinvent yourself? Since happiness is about more than what is in the bank, what are the essential components of an all-weather, successful "life portfolio" - with a significant investment in head, heart, spirit and civic engagement? This hopeful and motivating new presentation answers the essential questions: what is success now and what is the new purpose of the second half of life?

Four Generations Rethink Work, Retirement and Success
We are living in the midst of unprecedented demographic, economic and social changes that impact nearly every aspect of our personal and professional lives. Increasing longevity and insufficient savings mean that older workers will be working longer and shrinking their retirement. Mid-career workers are trying to reboot their enthusiasm for a longer and more demanding worklife as they simultaneously try to fund their future retirement. Young workers are struggling to enter the workforce during tough economic times. What makes each of the four working generations tick - and perform at their best? What are they looking to get from - and give to - their jobs? How will they measure success in this new era? This presentation will explore these issues while showing how to retain and attract valuable talent and enhance productivity through programs such as: creative use of flexible work arrangements, innovative learning and mentoring opportunities, sabbaticals, retraining, re-careering, flex-retirement and creative compensation and benefits programs.

Retirement Wake-Up Call: The Future of Financial Services
How has the financial crisis of today altered the relationship between client and financial advisor? Based on research findings from numerous highly acclaimed Age Wave studies on retirement and financial services, this presentation sheds light on which aspects of the financial services industry are dying and which are coming alive. It outlines the "new" retirement-related needs, worries, and aspirations - and how financial services firms and advisors can re-establish trust with the wary public. Meet the "Ageless Explorers," the "Comfortably Contents," the "Live for Todays" and the "Sick and Tireds." Learn how each group feels about their lives, their prospects for fulfilling their hopes and dreams for retirement and what role financial planning, employer support and/or government policies have played in getting them to where they are today. This presentation also covers how the emerging adult lifestage demands of careers, parenthood, eldercare, grandparenthood, singlehood, disability and rehirement will affect savings and retirement funding.

INFLUENCE: How Womens Soaring Economic Power Will Transform Our World for the Better
Now, more than ever, the role of women in defining and driving business is paramount. Women already control more than 50% of all consumer spending. They are being educated in higher numbers than men and are now, for the first time in history, employed in higher numbers than men. While many of todays women stand strong when wielding earning power, many still slump in their financial confidence, long-term financial decision-making skills, economic control and investment power. The final frontier for women in the gender revolution will be gaining muscle and control over their money. Based on groundbreaking findings from Age Waves landmark research study "Women, Money, and Power," this presentation reveals important new insights on women and their relationship to money. It provides an illuminating and in-depth look at womens motivations, fears, and challenges around money, saving, and spending and shows how to most effectively target their needs and hopes.

The Longevity Revolution: The Future of Health and Healthcare
This sweeping presentation provides a visionary glimpse into the future of the body, health and healthcare. How long might we live? Will our later years be a time of health and vitality or illness and disability? Are we heading toward "Shangri-la" or "Gerassic Park?" How far will we go in our pursuit of the "fountain of health?" What are the new frontiers of medicine - from genomics, anti-aging therapies, therapeutic cloning and virtual surgery to pharmaceuticals, cosmeceuticals and nutraceuticals. How might they be used to combat the diseases of aging? What role will consumer empowerment and self-care play in the new healthcare marketplace? This presentation previews how rising longevity, the aging of the population, and increasingly self-empowered consumers are converging to transform nearly every aspect of our healthcare system - from professional training and geriatric competency to IT, from facility design to service delivery, from high tech to self-care.

The New Experiential Marketplace
At this moment in history - with so many fears and worries - there is a deepening appreciation for the immeasurable value of great times with friends and loved ones, the satisfaction of continued personal growth and lifelong learning and the excitement of encountering new people, places and cultures. In addition, fueled by the dual liberations of empty nesting and retirement, tens of millions of men and women are beginning to enjoy more free time than at any other point in their lives. These forces are causing a massive shift in interest from a desire to purchase "things" to an unquenchable appetite for new, exciting, stimulating and challenging "experiences." Learn how this change will transform the consumer marketplace and give birth to a new assortment of travel, leisure, recreation, rejuvenation, entertainment, infotainment, housing, volunteering and lifelong learning industries.