Joe Calloway

Biography

Joe Calloway is a performance expert who helps people and companies think competitively, improve constantly, and act decisively.

He is the author of four ground-breaking business books including the best-selling Becoming A Category of One, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others.

Joe is a partner in Engage Consulting Group and is also a partner in BizVideos, a company that produces short business videos for use in meetings and corporate events.

Joe has been inducted into the Speakers Hall of Fame, but he doesn`t do "speeches." Instead, Joe actively engages people in sessions that challenge assumptions and create new ways of thinking.

Publications

Becoming a Category of One

Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company-whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn`t offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results.

A renowned business consultant shows managers how to beat the competition through customer service. In today`s crowded consumer marketplace, customers know that virtually any product they desire can be bought from another company at about the same price or less. So how do companies differentiate themselves from the competition without getting stuck in the lowest price game? In Becoming a Category of One, Joe Calloway proves that breakthrough success lies in becoming a category buster and using differentiation and customer focus to transcend commodity and defy comparison. Using interviews with executives, managers, and frontline employees; case studies; and examples of well-known companies such as LensCrafters, as well as lesser known companies like Palm Harbor Homes, Tractor Supply Company, and the Quill, Calloway shows that any business can become a category of one.

Titles

Becoming A Category of One
Keynote Workshop
What Extraordinary Companies Do - And How They Think - To Create And Sustain Success (Also available in 3 hour format)

How do some companies create and sustain success year after year? It`s their mindset. Top performers think about business differently, and this mindset is available to anyone.

Based on Joe Calloway`s ground-breaking book, Becoming A Category of One, this is an interactive work session that gets your people actively engaged with Joe, with each other, and with the ideas that will clearly differentiate you from your competition.

The Category of One mindset is:

Looking at your business with new eyes. Learn from success outside your industry for fresh thinking and everyday innovation.

We always have to get better. Constant, relentless, daily improvement has to become ingrained in what you do. Don`t think like an expert - it closes your mind to possibilities. Think like a child. New ideas come from having a beginner`s mind - not from thinking you already know how it`s done.

Do what customers value most and do it better than anyone else. Improve and innovate close to the customer. If you win inside the box - you win the whole game.

Whoever the customer loves most leads the market. Do you want your customers to love doing business with you? Of course you do. It`s the ultimate competitive advantage. To be a market leader you have to create emotional connections with customers.

Help the other guy win. Business is a cooperative, collaborative endeavor. Top performers create reverse paranoia - everyone`s out to help them.

Top performers take action. Great companies have good ideas. Mediocre companies also have good ideas. The difference is that great companies take action on their ideas. People in Category of One companies have a propensity to action.

* This session is most effective with groups of up to 500
* Includes exercises, discussion, videos, and lots of participation
* NOT a one-way "speech" - come prepared to participate

Onstage Conversations with Joe Calloway
"The best part of the conference."

Bring Joe Calloway in to interview your key leaders, speakers, or top performers in onstage conversations.