George Lucas

Biography

For over 25 years George Lucas has been a resource to organizations as a speaker, Trainer, consultant, and field coach. His primary areas of expertise include business-to-business negotiation skills, sales and business development, marketing strategy, and leadership skills. Lucas has conducted these initiatives across North America, Asia Pacific, Europe, Latin America, and Africa.

His client list covers a wide range of industries, and includes: AON; Sonoco Paper; Terminix, Rust-Oleum, Sedgwick CMS; and Orgill Hardware.

Lucas received his Bachelors degree, MBA and Ph.D. from the University of Missouri, and subsequently served in field sales positions with American Hospital Supply Corporation and Pitney Bowes. George has held faculty positions at both Texas A&M and The University of Memphis. He was recognized as one of the top professors in the Executive and International MBA programs.

George is author and co-author of several successful books including The One Minute Negotiator with Don Hutson, now a National Best Seller in the New York Times, The Wall Street Journal and USA Today.

Lucas is Executive Vice President and member of the Board of Directors for U.S. Learning, Inc. headquartered in Memphis, TN. He has two sons, Taylor (a senior at The University of Tennessee) and Austin (15 years old).

Titles

The One Minute Negotiator (The Co-Author of the WSJ and NYT Best Seller)
Moving from Victim to Victor in a Life Filled with Negotiations
The rampant disease of "Negotiaphobia" and the 3-Step E-A-S-Y Process to Treat it
The Flawed Tactic of Compromise
The Four Viable Negotiation Strategies and when to use each one
Pearls of Wisdom for Experiencing More Success with Less Stress in your Life

Succeeding in the Battle Field of Competitive Negotiations
Why Bullies ultimately lose, while Gladiators thrive
Uncovering Red Chips, Blue Chips and Green Chips, and how to use them
Fortification tactics to take and defend the "High Ground" in negotiations
Countering tactics to ward off Attacks from the other side
Offensive moves to get what you want, and keep it

The Ultimate Collaborator
Why win-win is rare, and how it works
Creating an environment for Collaboration and Category Management
Ten tips to get past Positions and surface true Needs
The biggest secret of Collaboration: Needs Discovery
The power of bringing and working with Multiple Options

Building Collaborative Trading Partnerships for Winning Supply Chains
Factors making Collaborative Partnerships Valuable
Why trading partnerships fail, and what you can do to make them Work
The Five Components of any Alliance or Partnership
The Power of the Trading Partnership Workshop
Keeping the Relationship on the Up Swing

Leadership Makes the Difference!
Why Managers are a dime a dozen and Leaders are rare
Leading different people differently
Use your Brain, but it`s OK to show your Heart
In Today`s Economy there is no Substitute for Courage
The Future is Dim without the Light of a Learning Culture

Committed Teams are Solid Gold -- For Your Bottom Line
What is Commitment, and why is it so Valuable
The Commitment Cycle -- Secrets for creating an Upward Spiral
The Link between Commitment and Customer Retention; and Growth
Ten Keys to Opening the door of Commitment
Fostering a Learning Culture in your Team