Georganne Bender & Rich Kizer

Biography

As speakers, authors, consultants and customers, Rich Kizer & Georganne Bender have 70 plus years of combined business experience - everything from "time in the trenches" to senior management positions at national corporations. Nationally recognized as experts in customer diversity, Rich & Georganne speak to thousands of business people each year through their "Retail Adventures in the REAL World" and "Business Adventures in the REAL World" keynotes and seminars. Their client list reads like a Who`s Who in American business, and you`ll find their articles published monthly in a variety of national trade and business publications and on the Internet.

Any speaker can talk about customers but Rich & Georganne actually become them.

In addition to focus groups, one-on-one interviews, and intensive on-site studies, Rich & Georganne scour the marketplace each year dressed as every kind of customer you can imagine. They`ve experienced customer service - or the lack of it - as "married," "with children" and "without," "single," "rich," "cash challenged," "elderly," "abled" and "disabled," "time-starved," "nice," and "not so nice." And through the use of specialized makeup and prosthetics, Rich & Georganne are transformed into "70-Something" customers so that they can see first hand what the "Aging of America" will mean to your business.

Rich & Georganne know customers. They know what turns them on and what drives them nuts. They know what makes customers buy, and they know how to make them buy more. They can show you what your customers want, why they want it, and what you can do to insure that they get it.

The result of their research is literally "straight from the customers` mouth" - solid, ground-level intelligence that you can use today to better capture and serve your customers. Rich & Georganne`s keynotes and seminars on Generational Diversity, Marketing & Promotion, Customer Service, Sales, and Business Motivation are inspired by their intense customer research. Their presentations blend brilliant content with colorful examples, humor and insight. You`ll learn while you laugh! And you`ll leave armed with inspirations, strategies, tactics, tips and techniques you can use the second you return to your business!

Titles

Re-energizing Your Business
The Crackle Factor: Taking Your Business Off Auto-Pilot

Neutralizing Your Competition
Neutralizing Your competition: How to Stand Tall in a Crowd of competitors

Store Planning and Design
Creating Store Layouts that Sell, Sell, Sell! Increase your "Shelf Esteem" with Tricks of the Trade You Can Take to the Bank

In-Store Event Planning 101
Are Your Promotions Causing Comotions? In-Store Event Planning 101

Creating Traffic-Building Events & Promotions...
Champagne Strategies on a Beer Budget! Blow Away Your Competition Without Blowing Your Budget!

Advertising Tricks of the Trade
Street Savvy Media Manipulation Getting More Bang for Your Advertising Buck!

Generational Diversity
GenerationSpeak! Managing the Collision of the Generations: A Complete Guide to Understanding the Different Generations that Shop -- and Work -- in Your Business

Branding Made Easy!
Think Like a Brand, Act Like a Business! How To Make Your Business More Important Than Anything It Sells!

Business Motivation, Business Success
Prospering in Turbulent Times: Strategies to Pull Customers Closer, Maximize Sales & Increase Profits!

Taking Service to the Next Level
Turned On and Excited Service: Strategies to Turn Customer Service into a Profit Center

Motivating Your Associates
Street Savvy T.E.A.M. Building Together Everyone Achieves Magic!

Store Design & Visual Merchandising...
Creating Store Layouts that Sell, Sell, Sell! Increase Your "Shelf Esteem" with Tricks of the Trade You Can Take to the Bank

Professional Retail Sales Training
Selling Smarter, Selling More: Sales Strategies that Dramatically Boost Your Bottom Line!