Clyde Fessler

Titles

The Harley-Davidson Turnaround Story: The Rise and All of Harley-Davidson
In his energetic motivational presentation, "THE RISE AND ALL OF HARLEY-DAVIDSON", Clyde explains the changes H-D made in product, programs, policies, procedures, and most of all, people`s attitudes to be successful in today`s competitive business climate. This highly stimulating, entertaining presentation will open the minds of your audience to paradigm shifts and be a participative team member in reaching your corporate goals.

This keynote speech has received standing ovations from numerous Fortune 500 companies. Clyde will customize the presentation to deliver the message you want them to remember. Kick off your meeting or convention with a buzz that will set the pace for business success in the on coming years.

Creating Corporate Change In Today`s Challenging Business Environment
Clyde Fessler, retired V.P. of Business Development for Harley-Davidson, tells the story of how a company, on the verge of bankruptcy, became one of the top performing corporations on the New York Stock Exchange and one of the most recognized Brands in the world. They did it through not only creating change, but by enabling everyone to facilitate change throughout the entire company.

Strategic Marketing in Anxious Times
The Harley-Davidson marketing story explains the strategy that took a company on the verge of bankruptcy, to one of the top performing corporations on the New York Stock Exchange, and one of the most respected brands in the world. Clyde Fessler, the man behind the strategy, spent twenty-five years creating and leading the plan. He talks to audiences about how he created a strategy that has endured for over 20 years and enabled Harley-Davidson to be inducted into the Marketing Hall of Fame.