Sally Hogshead

Biography

Fascinating ideas, whipsmart research, and passionate action -- all shaken and stirred with a tangy burst of inspiration.

Growing up with the last name "Hogshead" would give anyone an unconventional point of view. Today, Sally teaches how to instantly persuade and captivate in a world with a 9 second attention span.

Sally frequently appears in national media including NBC`s Today Show and the New York Times. Her creativity has won hundreds of awards, and the media has described her as "advertising`s icon" and "the marketing mistress of fascination" who has "changed the face of North American advertising."

Her internationally acclaimed book, FASCINATE, has been translated into 14 languages, with praise by Seth Godin and Tom Peters.

The Science of Fascination
Sally`s proprietary research into the science of fascination began with a three-year study, with national interviews and deep-dive analysis by a top global research firm. This body of research uncovered specific ways in which fascination is a shortcut to persuasion, and the ROI of making a brand more fascinating.

The F-Score Personality Brand Test
Sally is the creator of The F-Score, the first personality test to measure exactly how a person fascinates. Over 50,000 participants have identified their natural strengths of persuasion at www.FScoreTest.com

Career History
While studying at Duke University, Sally lived with an African tribe inside a goat dung hut. After graduation, in the second year of her career in advertising, Sally won more awards than any other writer in the U.S., and was named "the most successful junior copywriter of all time." She opened her first ad agency at age 27, and went to open the West Coast office of the illustrious CP+B. Clients have included Nike, BMW, Coca-Cola, MINI Cooper, Target, Aflac, Godiva, and the Wall Street Journal.

A Few of Sally`s Key Points:
* Your customer has a 9 second attention span... the same as a goldfish.
* In a competitive environment, the most fascinating option always wins.
* Fascinate, or fail.
* You can be comfortable, or outstanding, but not both.
* Forget what your business card says. You`re an entrepreneur.
* The world is not changed by people who sort of care.

Publications

Fascinate:
Your 7 Triggers to Persuasion and Captivation

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It`s more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.

To explore and explain fascination`s irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.

Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increases drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria`s Secret catalog.

Whether you realize it or not, you`re already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

Titles

FASCINATE -- THE SHORTCUT TO PERSUASION

Fascination is an intense emotional focus. When you fascinate your customer, they become completely focused on you and your product. Instead of being distracted or bored, they become raving, loyal fans.

Yet in today`s distracted and competitive environment, most messages are either forgotten or ignored. Companies must fascinate, or fail.

How can your company command this powerful force of attraction?

Sally Hogshead reveals the secret. Her proprietary research and internationally acclaimed book, Fascinate, include a groundbreaking national study on the science of fascination. She discovered that the human brain is hardwired to focus on 7 specific "triggers." With a high-voltage style and vibrant imagery, Sally teaches audiences how to harness attention using her Fascinate system. br>
This keynote is a multi-media experience. Audiences travel on a high-velocity journey through neurology, advertising and pop culture. Sally delivers riveting case studies and research, long with practical ways that individuals and brands can immediately become more persuasive.

THE FASCINATION ADVANTAGE -- Instantly Communicate Your "Personality Brand"

How do certain people captivate us, while most are ignored? How do some leaders inspire and motivate us, while others are make no difference at all?

In this keynote, Sally reveals the truth behind captivating personalities-- and the answers are both startling and empowering. It`s a presentation unlike any you`ve experienced.

The reality is, you can become more fascinating using your natural strengths. You can command attention, shape opinions, and close the sale-- both professionally and personally. Sally will teach you.

As part of her proprietary studies into the science of fascination, Sally`s company has helped over 50,000 participants identify their natural strengths of persuasion, with the F-Score personality brand test.

The F-Score personality brand test is a complimentary option for Sally`s keynotes. Sally works with your event planner to create an unforgettable experience with the results. (Participants love it.) The test creates social media buzz, and acts as a positive icebreaker for people at the event. Sally unveils results during her keynote, making it a fascinating reflection of the audience itself.

Participants learn about their own "personality brand" --natural, hidden personality strengths. The audience leaves feeling not only personally inspired, but also equipped with specific ways to command attention in a distracted world.

THE 9-SECOND ATTENTION SPAN -- Selling Your Brand, and Yourself, in Social Media

We live in a world with ADD. While the average attention span used to be 20 minutes today, the average attention span is roughly 9 seconds. Nine seconds. That`s the same as a goldfish!

You only get 9 seconds to introduce yourself, or sell your idea, or start a conversation. After that, people get distracted. Especially in social media, where attention darts from one message to the next.

Yet when we do break through-- when we create messages that connect and communicate-- the rewards are extraordinary.

Sally Hogshead reveals how to triumph in this 9-second world, with an emphasis on using social media for your online brand. Taking audiences on a thrilling ride inside the brain, she explores this accelerated trend and teaches audiences how to instantly capture attention through their messages on Twitter, Facebook, websites, and sales.

Participants learn how to identify their unique selling advantages, and articulate this more clearly in all areas of their professional brand.