Mike Walsh

Biography

Founder and CEO of Tomorrow, a consumer innovation research lab, Mike Walsh advises some of the world`s leading brands and corporations on what`s coming next in their industry. Author of the best seller FUTURETAINMENT, he is a leading authority on the intersection of emerging technologies, consumer behavior and fast growth markets. Constantly traveling the world for the best ideas, he distils the most relevant insights into tailored keynotes that allow any audience to not only understand, but also start to influence the future direction of their industry. Rather than focusing on the distant future, Mike focuses on the next five years - scanning the near horizon for disruptive technologies and consumer innovations on the verge of hitting critical mass - then translating these into usable business strategies.

Publisher of the `Disruptive Future` blog read by thousands of professionals in the media and entertainment space, Mike`s unique insights and operating experience in emerging markets re breakthrough innovation and business transformation, makes him an expert on the growing influence of consumers in BRIC countries. Mike`s new book, The Divergence (published 2012), charts the rise of online consumers in these emerging markets and shows that tomorrow`s Web will be radically different to conventional Western models requiring entirely new engagement strategies. His views have appeared in a wide range of international publications including Business Week, Forbes and Wallpaper Magazine.

Publications

FUTURETAINMENT
Yesterday The World Changed-Now It`s Your Turn

Over recent years seismic changes have taken place in the structure and direction of the media and entertainment industries. Since the launch of the first commercial web browser, to the advent of broadband, digital downloads and online virtual worlds, patterns of consumer behavior have adapted and evolved enormously, embracing new opportunities and having an indelible impact upon the commercial nature of media.

Mike Walsh has been at the heart of this consumer revolution from its beginning and has been helping some of the world`s leading companies and brands embrace new ideas for the past decade. The 23 insights in FUTURETAINMENT reveal how the rise of the Internet, mobile devices, social networking, audience networks, user generated content, ubiquitous networks and the `adaptive web`, amongst other advances, has affected the worlds of media and entertainment forever.

FUTURETAINMENT is a dynamic visual handbook offering an accessible approach to this complex and evolving subject. It is a must-read for any individual or business that wants to understand how to maximize their position in this new era.

Titles

FUTURETAINMENT - Yesterday The World Changed, Now Its Your Turn
Based on Mike Walsh`s best selling book, FUTURETAINMENT is a fast paced tour of the latest technologies, global trends, and case studies that will forever change the way you think about your relationship with your customers.

FLEX - Business Re-Imagined
What does it take to lead a 21st century company? New technology is not only an opportunity to improve productivity, it invites us to ask a much bigger question - can we re-imagine the way we do business?

WORLD NEXT - Your Roadmap To The Global Future
Social unrest, economic turmoil, rapid technological change - we live in a world seemingly dominated by crisis. And yet if you look more closely, you may also see a different set of patterns giving rise to new markets, new consumers and new ways to do business.

The future is already here, you just need to know where to look. From disruptive mobile technology from China to India`s low cost business models, next generation mobile banking in Africa and social consumerism in South America - innovation is shifting to a new geography.

How we interact, transact and entertain ourselves in the future will be shaped by a billion new consumers from emerging markets. WORLD NEXT is your roadmap to understanding and accessing the growth potential of tomorrow`s world.