Tom Feltenstein Profile
Today's generation of marketing professionals are likely coming from the leading business schools across the nation. They probably espouse the need to build a brand, gush over how to exploit the Internet, and propose marketing dollars be poured into mass-market advertising. But for more than four decades, marketing guru Tom Feltenstein, long respected as the champion of innovative Neighborhood Marketing, has advocated for the exact opposite.
Tom Feltenstein defies classification; he prides himself on not owning a computer and believes in thinking small and acting locally. He espouses a mantra that all you need for success can be found within your own four walls. He strongly advocates taking care of your internal customers -- your employees -- so they can become your marketing ambassadors. He is a people-person who preaches the path to success is the one that affords you the most influence, costs you the least, and offers the biggest payoff: your employees. Further, he believes the era of mass marketing is dead.
Prior to being a consultant to Fortune 500 companies for the past 23 years, he served as senior vice president for an international, billion-dollar advertising agency, Bozell Advertising. He also owned a chain of 14 restaurants. As Ray Kroc's disciple, he began his career with McDonald's, rising up to become a senior-level executive. He later served as a marketing executive at Burger King.
He is the CEO and Founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, and trainings. As the founder of Neighborhood Marketing Institute®, he established himself as the food service and hospitality industry's foremost marketing educator.
Tom has received acclaim from the media for his profound underdog-marketing tactics from Larry King, traded barbs on the David Letterman Show, argued the waste of running ads on the Super Bowl on FOX News Pre-Game Show and has shared his insight in interviews with US News & World Report, Lou Dobbs, First Business Morning News, CNN's Tips from the Top, Wall Street Journal, USA Today, Entrepreneur Magazine, and other media.
He has counseled many Fortune 500 companies and industry-leading organizations, including: Ben & Jerry's, Texaco, Hyatt Hotels, Brunswick Bowling Centers, Jani King, Liberty Tax Services, Federated Department Stores, The International Franchise Association, Express Personnel Services, Disney, Sports Clips, Wolfgang Puck, Coke, Omega Institute, Pepsi, Prizm Dental Partners, US Marine Corps, Sunoco, Wendy's, LA Weight Loss Centers and Subway. His savvy, thoughtful leadership style earned him "The Visionary Award," a most prestigious honor presented by the Council of International Restaurant Brokers.
A renowned speaker, well-known coach, trainer, and strategist, Tom's also a widely published author. He's written 13 books, including Uncommon Wisdom (2003), and two new companion books, one on his marketing concepts -- The 10-Minute Marketer's Secret Formula (Entrepreneur Press February, 2005), and the other with tactical info, 401 Killer Marketing Tactics To Increase Sales, Maximize Profits, and Stomp Your Competition (McGraw-Hill February 2005).