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To Increase Sales, Maximize Profits, and Stomp Your Competition
A few years back, marketing super-guru Tom Feltenstein in 401 Killer Marketing Tactics rewrote the book on high-impact marketing that works. Fast-forward to...
Today's generation of marketing professionals are likely coming from the leading business schools across the nation. They probably espouse the need to build a brand, gush over how to exploit the Internet, and propose marketing dollars be poured into mass-market advertising. But for more than four decades, marketing guru Tom Feltenstein, long respected as the champion of innovative Neighborhood Marketing, has advocated for the exact opposite.
Tom Feltenstein defies classification; he prides himself on not owning a computer and believes in thinking small and acting locally. He espouses a mantra that all you need for success can be found within your own four walls. He strongly advocates taking care of your internal customers -- your employees -- so they can become your marketing ambassadors. He is a people-person who preaches the path to success is the one that affords you the most influence, costs you the least, and offers the biggest payoff: your employees. Further, he believes the era of mass marketing is dead.
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To Increase Sales, Maximize Profits, and Stomp Your Competition A few years back, marketing super-guru Tom Feltenstein in 401 Killer Marketing Tactics rewrote the book on high-impact marketing that works. Fast-forward to today and new technologi...
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