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8 Principles for Achieving Brand Leadership in the 21st Century
No company can succeed without a great product or service, but in today's competitive market it also needs a brand. Transcending the tangible aspects of a comm...
Scott Bedbury is recognized as one of the world's top business minds for helping build some of the most respected brands today, including Nike, Starbucks and Airbnb.
Scott has spoken in more than 30 countries on best practices that have defined a dozen iconic brands he has worked with. In 2002 he published A New Brand World (Viking Press).
Building Great Brands
Creative Storytellers Can Fight Again...
8 Principles for Achieving Brand Leadership in the 21st Century No company can succeed without a great product or service, but in today's competitive market it also needs a brand. Transcending the tangible aspects of a commodity and nurturin...
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