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Mike Bosworth

Founder Mike Bosworth Leadership

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  Mike Bosworth Profile

Mike Bosworth is well known throughout the business sales world as a trainer, speaker, and the author of best selling sales books Solution Selling: Creating Buyers in Difficult Selling Markets (McGraw-Hill, 1993), What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story (McGraw-Hill, 2011) and co-author of CustomerCentric Selling (McGraw-Hill, 2003).

Mike founded and grew one of the most successful virtual businesses in the B2B arena. After 10 years with Xerox Computer Services and one year with a software start-up, he founded Solution Selling® in 1983, began adding licensing his intellectual property to affiliates in 1988 and by the time he sold it in 1999, over 50 affiliates were contributing royalty income in excess of $2.8M annually. Mike began building Story Leaders™ as a framework for building emotional connection in 2008 and published a new book, What Great Salespeople Do: the Science of Selling Through Emotional Connection and the Power of Story in January, 2012.

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Sales Marketing Leadership Management Entrepreneur Team Building Strategic Planning Communication Social Media Customer Service Presentation Skills Executive Coachin...

More topics

  Books

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