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Work Is Theater & Every Business a Stage
Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of The Expe...
Jim Gilmore specializes in provoking executives to think more richly and constructively about growth and innovation. Combining imaginative business thinking with practical analytical tools, Jim excels at helping businesses conceive new ways of understanding customer needs and adding value in the marketplace. To direct new strategic thinking and foster greater corporate ingenuity, Jim leverages insightful frameworks drawn from his world-renowned expertise in three innovation disciplines.
First, Jim challenges organizations to think beyond goods and services as means to overcome commodification and engage customers with truly new forms of output. His highly influential work, The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999), now published in fifteen languages, literally wrote the book that spawned worldwide attention in experience design, experiential marketing, and customer experience management. Tom Peters rightly called The Experience Economy "a brilliant, absolutely original book." Gilmore`s thinking on the subject is unparalleled in terms of challenging businesses to explicitly create value in two customer currencies -- the importance of their time and the desire to achieve personal transformations.
Welcome to the Experience Economy
Authenticity in Business
The Experience IS the Marketing
Work Is Theater & Every Business a Stage Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of The Experience Economy, a new...
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