Mary Charleson

Tips, trends and takeaways for the time-starved
Whether you are an entrepreneur, come from a small business or corporate background, Mary makes a complex subject simple. Pithy, often irreverent, but never short on actionable insights, information is presented in a compelling and memorable way; through storytelling, research, and in short 5-minute segments on a variety of marketing topics. After gaining insights on the challenges that a business or industry is facing, Mary selects a series of 5-Minute Marketing insights to meet the client's specific needs, while considering current market trends and opportunities. Tired of other speakers loosing your audience after the first 5 minutes? The unique 5-Minute segment structure of Mary's approach keeps even the most attention deficit challenged audiences alert and ready to put insight into action!

Constantly updated with insights from Mary's marketing blog and her popular weekly e-newsletter, this dynamic audio and video rich presentation can stand alone as a keynote, or be modified for a breakout session or workshop. For smaller groups Mary uses a gamification approach, allowing participants to select the material and order that it is presented in a fun and memorable way.

Here is a sample of marketing vignettes that can be incorporated into your customized program.
•Social media mistakes: Lessons from top global brands.
•Word of mouth, mouse & mobile: Leveraging your stories for success.
•Tracked targeted and tired: Consumers go private in public. What other trends could affect your industry?
•Social media success stories: Going viral for all the right reasons.
•Branding: Make a name for yourself before someone else does.
•Going mobile: What you need to know about the future
•Disruption: Learn to love it.
•Path to purchase: It has changed and what to do about it.
•Creative wall of fame + wall of shame: Learning from winners & losers.
•Is it time to break the rules? Challenge convention and stand out. •Bought earned and owned media: Leveraging your publicity.
•Social Media: Embrace the consumer that controls your message.