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How to Use Existing Customers to Gain New Ones
Using his newly introduced "flipped funnel" model (A.D.I.A.), together with a set of new rules of customer service (customer service 2.0) and a revolutionary customer referral and a...
One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder & Partner of Evol8tion, LLC, an innovation agency that matches early stage startups with established brands to partner via mentoring, pilot programs, investment and/or acquisition. Evol8tion launched in January 2012 with Anheuser-Busch InBev and Kraft Foods as founding clients.
In 2006, Joseph founded and ran strategic consultancy, crayon, until it was acquired by Powered in January of 2010 and again by Dachis Group in December of 2010. crayon`s clients included The Coca-Cola Company, Panasonic, Kraft Foods and H&R Block. Powered, a social media agency, included Target, Verisign, Anheuser-Busch InBev, General Motors/Onstar in its client roster. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Flip the Funnel:
Marketing as a (Customer) Service:
The REAL Role of Social Media:
Change the Game (or go home):
How to Use Existing Customers to Gain New Ones Using his newly introduced "flipped funnel" model (A.D.I.A.), together with a set of new rules of customer service (customer service 2.0) and a revolutionary customer referral and activation process,...
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