Takes you behind the scenes on an eye-opening, laugh-out-loud journey through one of the greatest ad campaigns ever conceived. Although the success of the ads is undeniable -- almost single-handedly they stemmed the decline of milk sales -- the cr...
In 1993 Jeff became the Executive Director of the California Milk Processor Board. He led the creation of GOT MILK? and, over the next 12 years, transformed it into one of the best known, most influential campaigns in America. By applying creativity, unconventional thinking and packaged goods disciplines, he helped turn GOT MILK? into a "virtual brand", a valuable property and a pop culture icon. Collaborative by nature, Jeff brokered a wide range of licensing agreements with the most powerful food companies in the US including; Nestle`, Kraft, Nabisco, General Mills, Pillsbury and Quaker Oats and McDonalds.
Prior to GOT MILK?, Jeff spent 25 years at major advertising agencies; Grey, JWT and McCann Erickson. His clients included; P&G, Clorox, Con Agra, Safeway, DHL and Bank of America. He is recognized as the leading authority on generic marketing working on unbranded programs for beef, potatoes, eggs, raisins, RTE cereal and, of course, milk.
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Takes you behind the scenes on an eye-opening, laugh-out-loud journey through one of the greatest ad campaigns ever conceived. Although the success of the ads is undeniable -- almost single-handedly they stemmed the decline of milk sales -- the cr...Read More
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