How to Use Practical AI to Empower Employees and Convince Customers
In today's rapidly evolving business landscape, AI is no longer a futuristic concept—it's a critical tool for day-to-day success. AI is escalating customer expectations and redefining what it means to deliver exceptional experiences. In this thought-provoking and actionable presentation, Jay Baer explores the transformative power of practical AI and reveals how you can harness its potential and succeed in the face of intense competition.

Through real-world examples and up-to-the-minute data, attendees will discover how to move beyond the buzz with AI, the five steps every business leader must take to stay ahead (or catch up), the impact it will have on your workforce (including how to train your people to use AI tools), and where to use AI to boost revenue and grow market share.

You Will Learn:

• Understand the true importance of AI adoption for business success in today's competitive landscape.
• Discover how AI is revolutionizing customer expectations and what businesses must do to keep pace.
• Explore the transformative potential of AI agents and why they may ultimately outpace generative AI tools in terms of impact.
• Learn practical strategies for fostering cross-departmental collaboration and developing effective AI policies.
• Gain insights into empowering team members to identify and leverage AI for productivity gains in their day-to-day work.
• Understand the rise of AI-fueled competitors and how to position your business for success in the face of heightened competition.
• Acquire a roadmap for implementing practical AI solutions drive measurable outcomes.

Attendees will leave inspired and laughing, equipped with the knowledge and strategies needed to embrace practical AI, empower their workforce, and deliver unrivaled customer experiences. Through engaging storytelling, real-world case studies, actionable insights, and no bs whatsoever, Jay Baer delivers a compelling REALISTIC vision for how you must use AI in your business right now.

Grow Your Business by Exceeding Customers' Need for Speed
How much are you willing to wait? If you're like most of your customers, the answer is very little.

Your customers are deciding to buy from you today (and every day) based on how fast you are (or aren't). More than half of all customers have made a recent purchase from a business that responded first, even if they were more expensive. And, 2/3 of all customers say speed is as important as price.

Technology can provide a tremendous competitive advantage as companies jockey to deliver The Time to Win: the perfect interval that exceeds customer expectations for responsiveness.

In this dynamic new program from CX expert and researcher Jay Baer, you'll learn what today's customers think is fast and slow in each communication channel. And you'll learn specific tools to get faster throughout the customer journey; increasing new customer attraction, and current customer retention.

Based on brand-new, proprietary research, this presentation will have you rethinking your own answer to the "how fast is fast enough?" question. And you'll be inspired by powerful examples of businesses winning with speed.

Turn Your Customers Into Your Ultimate Sales and Marketing Advantage
The best way to grow ANY business is for your customers to grow it for you. But that only occurs if you deliver a customer experience that creates conversations.

Word of mouth influences 50% of all purchases, but we too often take this for granted. We just assume that our customers will talk about us. But they won't, unless you give them a story to tell.

In this hilarious and interactive presentation filled with examples and research, Jay Baer teaches audiences how to create a unique story for their business; a tale that will turn their customers into their most effective sales and marketing advantage.

This powerful keynote creates real change among attendees. It alters the way they think about the intersection of customer experience, marketing, sales, and operations, yielding big growth and enhanced cooperation.

Hall of Fame keynote speaker Jay Baer is also an in-demand emcee for complex, multi-day events, and has hosted events for IBM, Oracle and many other major brands for audiences as large as 15,000 attendees.

He prepares vigorously, reviewing presentations of all mainstage speakers with event organizers beforehand, and remains largely unscripted to be able to connect the thematic dots on-the-fly.

Jay even offers to create a closing keynote written DURING the event, that closes the show with key takeaways and lessons for the audience.

He can easily pull double or triple duty at your event (keynote + emcee + panel moderator).

And because Jay and his team have created more than one hundred virtual events, Jay works with meeting planners to plan, promote, and produce events that are shifting online.

He helps with run-of-show, tech platform selections, speaker coaching, interactive elements, event marketing, and more!

Coveted Customer Experience: Grow Your Business by Focusing on 3 Things Your Customers Truly Care About
You've heard it before. Over and over, in fact. "Improve your customer service." "Optimize the customer experience." But what does that even mean?

Today, when your intersection points with your customers may number in the dozens (or even hundreds) tackling customer service or customer experience holistically is impossible.

You can't magically get better at every customer touch point. But you CAN get better at the touch points that matter.

Hug Your Haters: Embrace Complaints and Keep Your Customers
Haters aren't your problem … ignoring them is.

If it feels like there are more complaints than ever, and that you're spending more time and money dealing with negativity and backlash, you're right. But the rise of customer complaints is actually an enormous opportunity.

In this eye-opening presentation, Jay reveals proprietary research into The Science of Complaints – why and where your customers complain, and how to turn customer service into a marketing advantage.

80% of companies say they deliver exceptional customer service.8% of their customers agree. Jay teaches the critical steps necessary to retain and delight customers in this disrupted era when customer service has become a spectator sport.

Three Drawbridges: How to Cross Your Customer's Moat of Attention
Today's consumers are a wary bunch. After all, they've been through a lot. And approximately zero percent of customers are sitting quietly, secretly hoping for more brand-created content to be thrust upon them.

To win with content in today's world, you have to fundamentally realign your thinking and your expectations. Instead of assuming your content will succeed, and trying to avoid mistakes that would cause failure, you now must assume your content will fail, and make CERTAIN you pass the three tests required for content lift-off.

These tests are called the "Three Drawbridges of Content Success. "Your customers constantly have their hands on the levers, deciding when and whether to drop the bridges and let you in to their hearts, minds, and wallets.

This fast-paced and funny presentation will entertain you, inspire you, and scare you. Before this session ends, you'll be scheduling a team meeting to rework your content marketing strategic plan!