What Big Brands Know: Navigating Change
To win in business today, it's no longer sufficient to be faster or better at what you're already doing. The most successful companies have become adept at navigating change. Effective leaders create companies where every employee has clarity about where they are going and why.
There are four simple, but powerful, questions that every leader should be asking to drive clarity and create an effective strategic navigation plan.
Employees don't like change. Bold leaders are willing to disrupt their companies, even when it's unpopular. They do it not for the sake of disruption, but because they see what is possible when others do not. Gerry's framework is powerful enough to create game-changing strategies, but simple enough that every employee will understand the vision and be excited for what's next.
Gerry O'Brion is a nationally recognized marketing and branding expert who has worked on several billion dollar brands and distilled that experience into growth strategies you can implement immediately, regardless of your budget.
Whether you're B to B, B to C, a big company or small you can use the same strategies as the big guys to attract customers and turn them into powerful advocates of your business. This presentation is perfect for CEOs and executive teams.
Ignite Your Goals
Simple steps to accomplish more and accelerate your success.
What do you want for your business? For your life? The most successful people don't leave accomplishment to chance. Learn simple steps you can use today to transition from wanting to achieving. Gerry O'Brion is a nationally recognized speaker, author, and marketing expert who helps companies thrive in good times and bad.
Learn and discuss the basic things that get in the way of reaching our objectives. This fun, engaging, interactive session will have you learning, thinking and participating. You'll be up out of your chairs in a fully participative experience. No more just sitting and listening. This session gets you fully immersed in your goals and moves you down the path of accomplishment right here, right now. You'll leave with a T-shirt you've created to reflect your time in this session as a reminder of your goals.
Creating Leaders at Every Level
Six questions to ask about every decision
Companies are just big collections of projects. Employees at every level are on the front lines of bringing those projects to life. Leading teams and navigating decisions can be a challenge, especially when you're not the final decision-maker.
Learn a simple, non-technical way to align your projects to your company vision, sell it to the executives, and be sure it will make you money.
Motivate your team and influence executives the same way expert marketers influence customers to want to buy their products. Gerry O'Brion has been a marketing executive for billion dollar brands, and has distilled that experience into strategies you can use to evaluate and gain alignment around projects that matter. His presentation will cover six questions you should be asking about every project.
Gerry will have you look at your projects with a fresh perspective. You will reexamine why your projects are important, and why that matters to your team and your company. The fun, thought-provoking dialogue will generate real ideas you can use immediately.
Motivating and Marketing to Millennials (for restaurateurs)
Simple strategies for hiring, motivating, and marketing to Millennials
Who are these Millennials and what do they want? What about all of my older customers? Learn the similarities and differences between the generations, and strategies that you can use to stay relevant across age groups.
Success in the restaurants takes a different approach today than it did five, 10 or 20 years ago. Restaurants with longevity have honed the ability to navigate change.
Learn strategies to navigate the next generation of employees and customers.
This presentation answers three critical questions about the generations – who they are, what they want, and what you can do about it. You'll learn 30 ideas you can implement now to attract cross- generational guests and turn them into vocal advocates, and 8 strategies for hiring and motivating Millennials.
Great restaurant brands are not built by chance – it's a formula. Gerry O'Brion spent years learning why some restaurants thrive, while others fail. The Restaurant Formula TM reveals the secrets of the most successful restaurant brands. Gerry was an executive for billion dollar restaurant brands like Quiznos and Red Robin.