Debra Jasper Profile
As founder and CEO of Mindset Digital, Debra Jasper, Ph.D., applies her deep passion for powerful storytelling to helping professionals capture attention in a digital age. Debra has given talks to more than 50,000 professionals around the world, from the Australian Global Internet Conference to Sweden's Schibsted Academy and the Ukrainian Council of Ministers.
Today, tens of thousands of professionals are enrolled in her firm's highly visual online training courses, where they earn certifications in the Social Selling Habit and Marketing in a Social World.
Before launching her digital transformation firm, Debra directed Ohio State's Kiplinger Program in the John Glenn School of Public Affairs, where she launched the first social media fellowship for journalists in the world— working with CNN, 60 Minutes, The Washington Post, Los Angeles Times and other top newsrooms. Debra spent more than a decade as an award-winning journalist, covering presidential campaigns and state politics and producing in-depth, investigative projects. She earned two degrees in journalism, along with a Ph.D. in Educational Policy and Leadership from Ohio State (she wrote her dissertation on the art of powerful storytelling in Appalachia).
As part of her work, Debra is immersed in studying mega trends, micro trends, culture shifts as well as leading digital transformations that move legacy workforces from reluctance to relevance. In this time of short attention spans and hyper-distraction, she also teaches leaders how to write and present with clarity and impact.