Travels From: NY
Gregg Lederman Biography
Gregg Lederman is known as the "Brand Integrity Guy." After attending one of his presentations, you`ll know why! It only takes minutes with Gregg to realize this unforgettable expert has solved the mystery to engaging employees and delivering a more profitable customer experience.
Participants who attend Gregg`s interactive presentations and workshops, delivered to associations as well as at corporate and university conferences, consistently rate him among the very best of speakers. More than 85 percent of Gregg`s bookings are repeat hires by delighted clients. For example, AMA President, Peter Piusz had this to say: "We just had the most dynamic speaker! Gregg Lederman challenged our audience to think about their business in new ways and captured their hearts with buckets of takeaway value relevant to their business. He is one of the highest audience-rated speakers we`ve ever had."
Gregg`s two-time award-winning book, Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits, and his trademark Achieving Brand Integrity Model have been used by corporations across the U.S. to integrate their company brand into employee performance systems from hiring and customer service training to employee recognition and performance evaluations.
Driven by a relentless desire to help as many people as possible "Live the Brand," Gregg has made it his personal mission to dramatically improve people`s lives by positively enhancing work cultures and the customer experience while increasing the company`s profitability. His work, along with the work of his team at Brand Integrity Inc., where he is currently the Managing Partner, has helped many of today`s "best places to work" companies such as Wegmans Food Markets, Erickson Retirement Communities, and the American Red Cross close the gap between their business strategies and the employee behaviors needed to bring those strategies to life.
Gregg received his MBA from the William E. Simon Graduate School of Business Administration, where he has been a professor teaching the Achieving Brand Integrity methodology since 2003. He is also a member of the National Speakers Association. Gregg resides in Rochester, NY, with his wife and three daughters.
Engage Employees to Outbehave the Competition
Turn employees into brand ambassadors who will strengthen your work culture and delight your customers
Brand Integrity`s Achieving Brand Integrity process helps companies peel back the onion to uncover the proprietary behaviors and experiences that differentiate the brand (work culture) in the minds of customers, employees, and the marketplace. In this session, participants are introduced to the Five Brand Integrity Dimensions that serve as the foundation for building a visible and powerful brand for any organization. When operationalized through employee behaviors, the dimensions dramatically impact and enhance the work culture and drive consistently good, more profitable customer experiences.
Design the Perfect Customer Experience
Develop nonnegotiable behaviors and experiences that drive profitable customer relationships
Every customer (internal or external) goes through a series of typical touchpoints with your company. At each touchpoint, customers interact with your people, products, and/or services in ways that lead them to have a good, bad, or indifferent experience. The best way to ensure more valuable and profitable customer relationships is to thoughtfully design the experience, train employees on how to do it, and ensure accountability throughout your company.
Being a Trusted Leader
Build trust with 3 behaviors in 90 days!
A manager cannot optimize his/her ability to lead others without examining the critical behaviors that make them a good leader (or a not so good leader). In today`s fast paced, resource constrained work environment poor leadership skills are exposed and when not improved, cause cultural challenges that drain the payroll and diminish the customer experience. Being a Trusted Leader takes participants on a journey to discovering and defining specific actions that will help them earn greater trust and achieve results for their company.
Design a Sales Experience to Win in Any Economy
Design the sales experience that makes customers want to buy! People buy from people they like. What are you or your sales team doing in your sales process/approach to ensure the delivery of a customer-focused experience? Imagine the profit impact when employees (salespeople) are engaged to learn about, practice (perfect), and consistently demonstrate the nonnegotiable behaviors and experiences that make customers want to buy and buy more often.
In this presentation, salespeople are introduced to the Brand Integrity Buying Experience Cycle -- a behavior-based framework for designing a profitable sales experience that drives dramatic improvements in customer engagement and loyalty.
Replicate Your Best Employees
Use strategic, performance-based recognition to drive productivity, loyalty, and sales
How engaged are your employees in executing the business strategies critical to driving results? Unfortunately, nearly 60 percent of employees do not believe their company`s mission and strategies are translated in ways that are meaningful to their job. This disconnect might be contributing to the more than 50 percent of employees who admit wasting time at work because they feel bored, unchallenged, unappreciated, or anxious about the economy.
You can put these dollars back into your business -- and improve employee engagement, customer loyalty, and sales -- by using recognition as a strategic tool. This presentation will shatter your perception of recognition in the workplace by showing how companies like yours use recognition in an innovative way that effectively aligns company goals with employee behaviors and consistently engages workers to recognize, share, and repeat the best practices that deliver the most meaningful results.