Travels From: IL
Jeff Korhan Biography
Jeff Korhan is an authentic, informative, and inspiring speaker who helps mainstream small businesses use social media and Internet marketing to increase their influence, enhance customer relationships, and accelerate their growth.
In the first decade of his career, Jeff was a Fortune 50 Sales and Marketing Manager with an MBA. He later founded a construction services company that was twice named Business of the Year. After 20 successful years he sold his business, and now applies three decades of marketing experience to helping clients develop sustainable marketing practices that capitalize on emerging business trends.
Jeff maintains a busy schedule speaking and consulting on the topics of social media and Internet marketing, relationship selling, and small business trends. He is an author, syndicated publisher, and regular content contributor to leading business publications and websites. His own New Media and Small Business Marketing site recently ranked among the Top 100 Small Business blogs in the world by Technorati Media.
In addition to his authentic and informative style, Jeff`s audiences especially value his special skill for simplifying technology and complex business ideas to make them practical and useful.
Accelerate the Growth of Your Business by Designing it Around Social
The social version of anything is more engaging and will out-perform non-social. Smart businesses today realize that social is not just a layer to add to their marketing, but an essential component that has to be baked into every aspect of the business. People are hard-wired to connect and engage with others, and anything that works against that is friction that inhibits your success. Learn how to go beyond social media technologies to rethink and redesign your business around the principles of social.
Increase Your Business Influence with Social Media Marketing
Social media is dramatically influencing how you should market and operate your business today. It is the reason every small business is now its own media company - or should be. This program will give you a foundation for understanding how to effectively use social media now - and to capably navigate future changes to keep your business relevant in the markets you serve.
Essential Relationship Selling Practices for Every Small Business
Relationship selling is essential in a business environment that places a premium on trust. Participants will learn how to differentiate and attract leads in crowded markets, engage customers with a well-designed sales process, and work effectively as a team to convert leads to sales.
Using QR codes to Enhance Marketing, Sales, and Customer Service
QR Codes are beginning to play a key role in business marketing. These graphic representations of encrypted data connect your digital Web content with prospects and customers in real-time via mobile devices - and they are free. Learn how they are being used now, and how you can use them to enhance your marketing, sales, and customer service.
Attracting New Business with Digital Content Marketing
According to a recent study, when making buying decisions, consumers favor online informational content above both word-of-mouth and social media recommendations. This is why every business needs a content marketing strategy. Learn how to use content marketing to create and share content that provides relevant solutions that help your community, amplifies your expertise, and builds your business authority for ranking well with online search.
Optimize Your Marketing for the Intersection of Social, Local, and Mobile
The three undisputed marketing trends are social networking, local-based marketing, and mobile technologies - making the intersection of all three a marketing sweet spot. Learn best practices to optimize for this to interact with your customers in ways they now expect, and to reach them when and where they are available and ready to do so.
"I`ve known Jeff Korhan for over 5 years and have always been impressed with his professional manner and astute marketing and communications abilities. He was one of the higher reviewed speakers at our 2009 Symposium."
Brian Birch, Assistant Executive Director
Snow and Ice Management Association
"Jeff``s presentation on social media got our Publicity Committee to go in a whole new direction. Members were blown away with all the potential there is to market their businesses, but they needed to hear it from an expert. I highly recommend Jeff as a speaker."
Barb Scheibe, Executive Director
Wisconsin Landscape Contractors Association
"Finally - The practical application of social media I have been looking for. You were an excellent presenter, and I`m excited about the prospect of introducing your ideas into our organization."
Kathy Mattson, VP of Member Services
Industrial Fabrics Association International