Keynote Speaker: Sally
Hogshead

Fascination Expert!

Fascinating ideas, whipsmart research, and passionate action -- all shaken and stirred with a tangy burst of inspiration.

Sally Hogshead is a Hall of Fame speaker, best-selling author, and the world's leading expert on fascination.

Over the past decade, Sally's research has uncovered surprising trends. In today's distracted world, people have a 9-second attention span. With only 9 seconds to communicate value, we must use our advantages to immediately break through. Sally teaches how to break through the distraction and competition by creating moments of intense focus.

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When you fascinate a customer or employee, you create exciting moments of connection. Your listener is far more likely remember and value you.

In her research, Sally has measured over 200,000 people to identify a scientific approach to personal branding.

A few findings in Sally's research:
• Your personality uses identifiable patterns of persuasion
• When you fascinate customers, they're more likely to trust and respect you
• Fascinating brands can charge up to 4x more than commodity brands
• Companies that fascinate employees have higher productivity
• Women will spend more to be fascinating than they spend on food and clothes combined ($338/month)

Rather than measuring how you see the world, Sally measures how the world sees you.

How Sally fascinates audiences
Few keynote speakers blend a research-based message with the high-energy delivery required to inspire big audiences. Sally is a 2012 recipient of the coveted CPAE award for lifetime achievement in speaking excellence. Recent clients include Intel, Cisco, Million Dollar Round Table, GE, New York Life, YPO, and Intuit. Her audiences ranging from Fortune 500 CEOs to entrepreneurs in Saudi Arabia.

Inside the Career
Growing up with the last name Hogshead would give anyone an unconventional point of view. After graduating from Duke University and starting in advertising, Sally was named "the most successful junior copywriter of all time." At age 27 she opened her first agency, and went on to conquer the worlds of branding and marketing.

Sally's first book was RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. She toured the country as a spokesperson for CareerBuilder.com, teaching how to apply strengths at work.

Her next book, FASCINATE, was published around the globe, earning Sally a frequent spotlight in major media including Today Show and the New York Times. The press describes Sally a "marketing icon" who has "changed the face of North American advertising."

In 2014, HarperCollins published Sally's new book, HOW THE WORLD SEES YOU: Discover Your Highest Value Through the Science of Fascination.

Demo Video 1


Talk Titles:

The Fascination Advantage:

Unlocking Your Personality's Natural, Hardwired Advantages
You can fascinate -- Sally Hogshead's research proves it. Drawing upon her studies of hundreds of thousands of people, Sally reveals how to persuade customers and co-workers, using your personality's natural, hardwired advantages.

You don't learn how to be fascinating. You unlearn how to be boring.

When you activate your natural fascination advantages, people completely focus on YOU. They're not checking emails, or thinking about their next meeting. In this state of fascination, they're more likely to respect you, remember you, and buy from you.

In this keynote, Sally will explore the science of fascination as it relates to personality branding. You will learn the brain's hardwired "Advantages," and how to:
• Identify what makes your own personality most persuasive
• Apply this "fascination advantage" throughout your personality brand and marketing
• Make stronger first impressions with customers and employees
• Rapidly earn respect and trust
• Command attention in meetings

The 9-Second Attention Span:

How to Create a Fascinating Brand in Social Media and Beyond
We linve in a world with ADD. While the average attention span used to be 20 minutes today, the average attention span is roughly 9 seconds. Nine seconds. That's the same as a goldfish! You might only get 9 seconds to communicate a message... especially in social media.

Lesson one: Stand out, or don't bother.

Sally Hogshead has developed a research-based system to make individuals and companies more fascinating. Drawing upon her 20 years of award-winning brand experience, and proprietary market research published in 14 languages, Sally teaches her step-by-step system for harnessing a consumer's attention.

Your audience will experience a thrilling journey through neurology, economics, history, and the science of the brain's hardwired fascination advantages. They will learn how to:
• Build trust and respect, using the brain's hardwired patterns
• Out-think the competition, rather than out-spend them
• Build word-of-mouth excitement in marketing and social media
• Increase prices and drive bottom-line growth
• Create raving, loyal fans
• Have the biggest budget OR be the most fascinating

Speaking Topics:

Motivation, Leadership, Social Media, Author, Branding, Communication, Team Building, Innovation, Sales, Marketing, Business, Trends