Keynote Speaker: Lynne
Lancaster

Expert on Generational Differences in the Workforce

Baby Boomer Lynne Lancaster is one of today`s foremost cultural translators. An expert on the generations, she is co-founder of BridgeWorks, a company that advises leaders, managers, and employees on how to conduct business more successfully by bridging generation gaps at work and in the marketplace. Her keynote speeches and workshops have enlightened and entertained high level audiences from many of America`s best companies, including 3M, American Express, Best Buy, Citigroup, Coca-Cola, Lockheed Martin, and Wells Fargo, as well as from numerous public sector and nonprofit organizations.

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Lynne is co-author of the best-selling business book When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. A consistent favorite among CEOs, the book spent time on several best-seller lists and is one of only two titles published by HarperCollins in 2003 that has sold more copies each year since publication. Her new book, The M-Factor: How the Millennial Generation is Rocking the Workplace, co-authored with business partner David Stillman, has just been published and has already garnered a gold medal from the Axiom business book awards.

An engaging and savvy speaker, Lynne is also a sought-after expert on workplace and social trends. She has been a guest commentator on CNN, CNBC and National Public Radio. Her by-line has appeared in numerous publications such as The Futurist, Nation`s Business, and Public Management magazine. She has been interviewed for a wide range of national publications including The Wall Street Journal, TIME magazine, The Los Angeles Times, The New York Times, and The Washington Post.

Lynne created a highly successful trainer certification program, BridgeBuilder. The course has launched more than 120 trainers nationwide from such organizations as the Federal Aviation Administration, General Mills, Cisco, HealthPartners, KPMG, Lockheed, Michelin, VISA International, and Wells Fargo.

Lynne is a Phi Beta Kappa, summa cum laude graduate of the University of Minnesota with a B.A. in English Literature. She earned her stripes as a management consultant, coaching managers and senior executives from major U.S. companies on decoding communication issues. Lynne`s work with CEO author Harvey Mackay resulted in five best-selling business books, including Swim with the Sharks without Being Eaten Alive. Lynne has served as an adjunct faculty member at the University of Minnesota`s Carlson School of Management, and recently shared the speaking platform with former president, George H.W. Bush.

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Talk Titles:

Managing Four Generations in Turbulent Times

Four distinct generations are working shoulder to shoulder in today`s business and nonprofit organizations -- each with a unique set of attitudes, values and work styles. It used to be that older workers were bosses and younger ones took orders. Now, roles are all over the map and rules are being rewritten. Organizations are feeling the pain of generation gaps as they struggle to manage productivity and morale while maintaining high standards of quality and service in a challenging economy.

Leadership: Bringing Out the Best in Every Generation

Leading today is more complicated than ever before. Besides greater employee diversity, factors such as rapidly changing technology, an uncertain economy, mergers, closings, and layoffs have made today`s workplace more challenging than in the past. Leadership is not necessarily determined by one`s position on an organization chart or what`s on a resume. With roles constantly changing, being a leader can simply mean being reliable and responsible, regardless of age or rung on the corporate ladder.

From attitudes about loyalty to staying on the cutting edge, each generation brings unique leadership traits to work. While some try to figure out which generation`s way of leading is best, in reality no generation is better or worse, they`re just different.

Make Way for Millennials

American business is in the early stages of being rocked by the arrival of a new and powerful generation. Who are these kids? Millennials (born 1982 to 2000) -- the first generation to rival Baby Boomers in population size -- are showing up at work with their own set of attitudes, expectations and values. Techno-savvy, demanding and ambitious, they`re bringing with them an entirely new way of doing business. How prepared will Gen Xers, Baby Boomers and Traditionalists be to manage them?

Marketing and Selling to Four Generations

The best marketing teams and salespeople need an arsenal of tools to help them reach potential buyers and finalize sales. Among these is a clear understanding of who the generations are in today`s marketplace, how they differ, and how their unique needs and desires play out in the sales process. How do you find the "hot buttons"? What messages will appeal to each generation?

These questions and more are addressed in a highly entertaining program that helps energize marketing gurus and salespeople and teaches sure-fire strategies for sharpening your generational edge in the marketing and selling arenas. It shows audiences how generational insights can transform marketing campaigns and sales efforts. Generation gaps are everywhere, and businesses can gain a distinct competitive edge if they get to know who the generations are, what makes them tick, and how to make every generational connection count.

Other Titles:

Getting to Give: Engaging Donors and Volunteers

Attracting and Retaining Four Generations of Association Members

Customer Service and the Generations

Speaking Topics:

Author, Change, Communication, Cultural Diversity, Diversity, Minority, Future, Technology, Generations, Workforce, Workplace, Human Resources, Employee Retention, Management, Hiring, Leadership, Management, Management, Leadership, Decision Making, Team Building,