Articles by Ruth Levine

 
Searching for a Speaker?
By Ruth Levine

Corporate Meetings & Incentives, May 1, 2001

Companies spent $120 billion on professional speakers in 1999, according to the National Speakers Association. Why? Because professional speakers can raise the level of a meeting. Most work extensively with their client company before they step into the spotlight so that they know their audience, the goals of the meeting, and the impression that the company wants to leave with its employees.

How can you bring in an exceptional speaker with an average meeting budget? Here are some tips for cutting speaker costs:

Ask your speaker to fly coach before you make a firm offer for the date. Your speaker will be more willing to negotiate at this time than after a contract is submitted.

Try to piggyback with another group that has your speaker booked in the same meeting city. Or book a speaker who is based in your meeting destination.

Propose an all-inclusive fee before going to contract. This way, you mitigate the risks and costs associated with escalating airfares, last-minute airline reservations, or tickets booked without including a Saturday-night stay.

If your speaker will not agree to an all-inclusive fee, offer a reasonable per diem to cover everything in addition to airfare and hotel room. Typically a per diem will cover meals, tips, and ground transfers.

Clearly state in your contract exactly what expenses you will cover so that there is no post-conference confusion over miscellaneous expenses