Tony Alessandra

Titles

The Platinum Rule: Relationship Strategies for Connecting with Anyone
Personality differences: they`re what make life so rich and fascinating and often so frustrating, too. Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they`re so different from us. Everyone knows the Golden Rule: "Do unto others as you would have done unto you." But this habit can turn off those who have different needs, wants, and hopes than we do. Instead, the real key to making a difference is to apply The Platinum Rule. "Do unto others as they would like done unto them!" Once you understand and master The Platinum Rule, you`ll be able to build bridges to people of any style in any personal or business situation.

Collaborative Selling: How to Gain the Competitive Advantage in Selling
Selling today requires creating long-term customers rather than one-shot sales. It has evolved from a transaction mentality to building relationships; from persuading and telling to problem-solving and helping; from low-price selling to value-added selling. In this dynamic program, Tony shows audiences how to move beyond traditional selling to Collaborative Selling by practicing the key skills that turn the customer`s perception of the salesperson from a peddler to a solution consultant.

Customer Loyalty: How to Get and Keep Customers... For Life
Turn your customers into business apostles who "preach the gospel" according to your company. Tony focuses on how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, customer retention, and customer satisfaction, which leads to customer loyalty.