Tony Alessandra

Biography

Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the University of Notre Dame, an MBA from the University of Connecticut and his PhD in marketing from Georgia State University.

In addition to being president of Assessment Business Center, a company that offers online, 360 degree assessments, Tony is also a founding partner in The Cyrano Group and Platinum Rule Group -- companies which have successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects.

Dr. Alessandra is a prolific author with 18 books translated into 49 foreign language editions, including the newly revised, best selling The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool -- The Platinum Rule.

Recognized by Meetings & Conventions Magazine as "one of America`s most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985 and is a member of the Speakers Roundtable, a group of 20 of the world`s top professional speakers. Tony`s polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.

Publications

The NEW Art of Managing People

When a manager establishes a friendly yet productive working atmosphere, the benefits to the whole organization are substantial. The Art of Managing People provides practical strategies, guidelines and techniques for:
* Developing the interpersonal skills necessary to improve relations with employees
* Understanding the differences between people, and behaving accordingly
* Assessing, and then improving, current working situations
* Creating trust between managers and employees.

Person-to-person skills are the key to developing an effective team of satisfied, energetic workers. Letting your workers express their own personalities and maximize their potentials will:
* Reduce stress within the work force,
* Create a positive spirit throughout the company, and
* Increase the organization`s productivity and profitability.

Titles

The Platinum Rule: Relationship Strategies for Connecting with Anyone
Personality differences: they`re what make life so rich and fascinating and often so frustrating, too. Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they`re so different from us. Everyone knows the Golden Rule: "Do unto others as you would have done unto you." But this habit can turn off those who have different needs, wants, and hopes than we do. Instead, the real key to making a difference is to apply The Platinum Rule. "Do unto others as they would like done unto them!" Once you understand and master The Platinum Rule, you`ll be able to build bridges to people of any style in any personal or business situation.

Collaborative Selling: How to Gain the Competitive Advantage in Selling
Selling today requires creating long-term customers rather than one-shot sales. It has evolved from a transaction mentality to building relationships; from persuading and telling to problem-solving and helping; from low-price selling to value-added selling. In this dynamic program, Tony shows audiences how to move beyond traditional selling to Collaborative Selling by practicing the key skills that turn the customer`s perception of the salesperson from a peddler to a solution consultant.

Customer Loyalty: How to Get and Keep Customers... For Life
Turn your customers into business apostles who "preach the gospel" according to your company. Tony focuses on how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, customer retention, and customer satisfaction, which leads to customer loyalty.