Thomas Winninger

Biography

Thomas J. Winninger is the founder of WINNINGER Resource Companies, Inc. a Minneapolis based group that provides products, services and technologies that drive market leadership based on differentiation.

Thom believes that the only true differentiator is smart thinking.

As a successful businessman who speaks, Thom has applied his strategies to his own companies as well as others to capture and sustain market leadership in challenging economies.

He companies include IntroSpect Research, TeamTrac, and Winninger Works Productions, Visionscope. He also sits on the board of number of profit and non- profit organizations.

He and his company have received many awards and commendations - Including The Blue Chip Enterprise Award from the U.S. Chamber of Commerce; Nominee for America`s Entrepreneur of the Year Award.

His market strategies have been featured on CNBC, First Business, Boardroom Reports, Venture and Success Magazine and he is published in over 300 other trade journals, publications, and newspapers. He is frequently referred to as America`s Leading Market Strategist and the man who is reinventing the way companies differentiate themselves.

He is author of the best selling books MarketQuake, Price Wars, Full Price and Sell Easy. His new book "BULLSEYE" Thinking Smart! shares what market leaders are doing to consistently hit the mark. Thom is one of the most in-demand business speakers in the North America today.

Thom personally has received the Cavett Award, the highest award given by the 4000 members of the National Speakers Association to only one person each year who gives back to the industry of his time, talent and gifts.

In 1987 he was inducted into the CPAE Speaker Hall of Fame.

Publications

BULLSEYE" Thinking Smart!

Learn how Market Leaders make the right decision. Thinking Smart is the only true Market differentiator. By reading this book you will zero in on the one thing that is a must do in every business. Identify how to pick out and achieve the thing that will make you a market leader.

Why work harder when you can work smarter? How do the most successful companies capture and keep the lead in their markets? By zeroing in on the one thing that makes them special and focusing every effort on hitting that mark. It`s not a new concept. It`s just that very few companies and professionals can do it consistently, and that`s why you need BULLSEYE: Think Smart!

Titles

Gearing Up For Growth
Winninger demonstrates how to Find Clarity, Create Value and Build Cultures of Growth. Winninger shares his 7 Absolutes of Growth, 5 Trends (Shifts) you can`t ignore, plus 3 Steps to take immediately.

BULLSEYE! How Market Leaders consistently hit The Mark.
Winninger demonstrates how Market Leaders incorporate Bullseye Focus to THINK SMART, CREATE PRICEABLE VALUE and BUILD CULTURES OF DIFFERENCE. His significant, high-energy presentations are overflowing with real business examples and strategies that will have your people saying AH HA, the BULLSEYE!

MarketQuake 2020: Capturing The 10 Trend Forces That Threaten Your Future
"Somewhere at this very moment someone is scheming to replace you in the market. Those who fail to apply the trendforces to their industry will be outmaneuvered by those who do!"

Creating Distinctive Value: Building Your Business From The Outside In
The business your in is not determined by you but rather by the need or want that is satisfied when the customer buys your product or service. To be effective at marketing, you must see yourself from the customer`s point of view. A product or service is a cluster of value satisfactions. Before you have a value driven marketing approach, you must identify these values.

Living Your Brand: Universal Principals To Turning Your Brand Into Market Dominance
No matter what you sell, be it a product or a service, no matter whether you sell it in a two-step distribution system or a one-step distribution system, the next five years could be the end of the way most of us do business.

Price Wars: Secrets To Beating The Price Wars Without Destroying Profits
Those who fail spend more time listening to their competitors than they do listening to the needs, wants and desires of their customers. It`s not what you sell or how you sell, but rather what the customers buy and how they buy it that is important!