Sue Hershkowitz-Coore, CSP

Biography

Sue Hershkowitz-Coore, CSP has spoken before more than a million people across the USA and in seven international venues. An author and entrepreneur, Sue brings best of best practices based both on her academic background, including a fellowship sponsored by the University of California at Berkeley and a Masters degree in Counseling (ASU), as well as her constant field research. Sue's latest book, Power Sales Writing, was released by McGraw-Hill in 2003 and has been translated into 3 languages—and counting! Sue brings experience and humor to every platform. For over 20 years, Sue Hershkowitz-Coore, CSP has been helping people improve the way they communicate to get the results, respect and recognition they deserve. She has presented intensive training programs for sales people, meeting professionals, health care workers, financial service providers, corporate leaders, association executives and government officials. These practical and fun workshops have consistently resulted in improved results, with significant savings of time, energy and stress! Sue's motivational keynotes have contributed to the success of thousands of people. Her mixture of inspirational and humorous personal stories with universal principles of success have prompted some of her clients to invite her back more than a dozen times! Sue has authored and published two books: Power Sales Writing (McGraw-Hill, 2003) and Dog Tales for the Heart (High Impact Publishing). Power Sales Writing has been released in 3 languages. Sought after as a contributing author, Sue's articles have appeared in The Best on Success, The Best on Customer Service and more than 30 magazines and industry publications including Selling Power, Entrepreneur, and The Meeting Manager. An entrepreneur, author and internationally known speaker, Sue started her own speaking and training company in 1978. She has worked extensively in the meetings and hospitality communities with companies and affiliated industry organizations such as: Hyatt, Marriott, Ritz Carlton, Destination Hotels & Resorts, PCMA, IACVB, IAEM, SITE, SGMP, NCBMP, CSAE (Canadian), and MPI. Sue has also worked with financial and insurance service providers including: Bank One, UBS/PaineWebber, Merrill Lynch, Prudential, Foremost, CUNA, Guardian and Union Banks, AICPA, Million Dollar Round Table - Top of the Table, and many others. Additionally, Sue's clients include associations ranging from the American Heart Association to the National Fleet Association to the US Tennis Association, and corporations as diverse as FedEx, Johnson & Johnson and Bell South. Sue's accomplishments include election to two terms as a member and officer of the National Speakers Association Board of Directors, member of the Women's Leadership Initiative Committee, Meeting Professional Advisory Committee member and Meeting News Advisory Council. Sue co-founded the Arizona Meetings Industry Council, served two terms as president of the AZ chapter of the National Speakers Association, and is currently vice chair of the NSA Meetings Industry Council and NSA/IASB council. Sue lives in Scottsdale, AZ with her husband, Bill, and their springer spaniel, Buster! Sue's son, Michael, is a sales professional with Ranger American, a subsidiary of ADT. Sue holds two yellow belts in the martial art of Aikido, hikes and works out as often as she can, is a Mac user, maintains elite Platinum status with both American and America West/US Airways airlines because of her extensive work travel schedule, and is a member of the National Speakers Association and Meetings Professional International.

Publications

Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention. With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes: Lists of power words and phrases Editing and revision techniques Tips on how to break bad news and achieve desired outcomes Advice on translating sales skills into copy Techniques for getting prospects to act by articulating their needs

Titles

Pump them up — Get them ready to learn! What's the difference between a good meeting and a great one? It's what your attendees take away and apply when they return to the workplace, of course! Sue sets the right tone, gets your attendees pumped and ready to learn. She gives them food for thought, inspires them as they leave and wraps everything together, to create an atmosphere of fun and positive expectations. Taking Care of Business: Looking for a Second Right Answer Even the best of us sometimes fall into a rut. We meet our goals and all seems well, but that little voice inside talks to us! We know we could be achieving more, if only.... Looking for a Second Right Answer is the perfect way to kick off a meeting to pump up your attendees and open them up to a new way to increase profits and potential. They'll laugh while they learn that second right answers are sometimes necessary to take care of business, but they can hold the key to unlimited success. (Particularly powerful for groups dealing with change—and who isn't?!) Hyperservice™: The Key to Customer Loyalty How much time and effort, and how many dollars are spent, trying to convert prospects into customers and clients? And once they become customers, what is done to keep them... happy, loyal, satisfied? Whether a service or sales organization, whether an established mature industry or an idea ready to explode, the single easiest way to stay in business is to keep customers coming back, and then benefiting from their word of mouth. These sessions provide the secrets to maintaining solid loyalty and satisfaction, and working through specific steps to outperform and outthink the competition. Communicating When Strangling Isn't an Option! Your group will love this! Funny and relevant, irreverant but never impolite, Sue gives your attendees specific skills to stay calm, stay focused and stay professional when all they really want to do is scream, run or bite! With Sue's masters degree in counseling, she is uniquely qualified to help your stressed out, overworked and overwhelmed attendees approach each negative situation or angry person, differently. This keynote is high-energy and very interactive. (Even if your group "hates" participating, Sue will have them participating. They'll want to volunteer—yes, even people in your group—because she'll make it safe and fun for everyone.) They'll leave this session energized, ready to apply new strategies that will get them better results—and make their life happier and their job easier. How to Say It To Sell It™: Boosting Sales Success in Today's World Based on Sue's newest release, How to Say It To Sell It™ is the program your team needs to remember the fundamentals and recharge their skills. Presentation Skills: How to Present Your Ideas with Power, Punch and Pizzazz Presentation Skills is a time-efficient way to help your team members become more proficient presenters. Presentation Mastery: Advanced Presentation Skills to Boost Success A sales presentation should be a gift to the listener, not a drag to listen to! But most presentations are presented with about as much polish and pizzazz as an old tennis ball. No bounce, no zing, no purpose! Make Your Ideas Stand Out: How to Get Them to Sit Up and Listen A great presentation is persuasive and memorable, and at the end of that presentation, something positive happens. Advanced Selling Skills: How to Take Your Sales Presentation to the Next Level Transform your sales presentation into profitable sales conversations! Geared for high achieving sales professionals, this session gives you the precise tools you must know to take your sales presentation to the next level. Can You Hear Me? 5 Specific Tips to Listen and Be Listened to! It's odd that the most important part of communication success is keeping quiet and listening, isn't it?! Odd or not, it doesn't come easy. Communication Skills for High Achievers Excellence in communication skills and interpersonal relationships are primary contributors to business success. Customer Communications: Email or Enailed? Can you be certain that the emails you write are interpreted the way you intended?