Sue Hershkowitz-Coore, CSP

Biography

Sue Hershkowitz-Coore, CSP has spoken before more than a million people across the USA and in seven international venues. An author and entrepreneur, Sue brings best of best practices based both on her academic background, including a fellowship sponsored by the University of California at Berkeley and a Masters degree in Counseling (ASU), as well as her constant field research. Sue's latest book, Power Sales Writing, was released by McGraw-Hill in 2003 and has been translated into 3 languages—and counting! Sue brings experience and humor to every platform.

For over 20 years, Sue Hershkowitz-Coore, CSP has been helping people improve the way they communicate to get the results, respect and recognition they deserve. She has presented intensive training programs for sales people, meeting professionals, health care workers, financial service providers, corporate leaders, association executives and government officials. These practical and fun workshops have consistently resulted in improved results, with significant savings of time, energy and stress!

Sue's motivational keynotes have contributed to the success of thousands of people. Her mixture of inspirational and humorous personal stories with universal principles of success have prompted some of her clients to invite her back more than a dozen times!
Sue has authored and published two books: Power Sales Writing (McGraw-Hill, 2003) and Dog Tales for the Heart (High Impact Publishing). Power Sales Writing has been released in 3 languages. Sought after as a contributing author, Sue's articles have appeared in The Best on Success, The Best on Customer Service and more than 30 magazines and industry publications including Selling Power, Entrepreneur, and The Meeting Manager.
An entrepreneur, author and internationally known speaker, Sue started her own speaking and training company in 1978. She has worked extensively in the meetings and hospitality communities with companies and affiliated industry organizations such as: Hyatt, Marriott, Ritz Carlton, Destination Hotels & Resorts, PCMA, IACVB, IAEM, SITE, SGMP, NCBMP, CSAE (Canadian), and MPI. Sue has also worked with financial and insurance service providers including: Bank One, UBS/PaineWebber, Merrill Lynch, Prudential, Foremost, CUNA, Guardian and Union Banks, AICPA, Million Dollar Round Table - Top of the Table, and many others. Additionally, Sue's clients include associations ranging from the American Heart Association to the National Fleet Association to the US Tennis Association, and corporations as diverse as FedEx, Johnson & Johnson and Bell South.

Sue's accomplishments include election to two terms as a member and officer of the National Speakers Association Board of Directors, member of the Women's Leadership Initiative Committee, Meeting Professional Advisory Committee member and Meeting News Advisory Council. Sue co-founded the Arizona Meetings Industry Council, served two terms as president of the AZ chapter of the National Speakers Association, and is currently vice chair of the NSA Meetings Industry Council and NSA/IASB council.

Sue lives in Scottsdale, AZ with her husband, Bill, and their springer spaniel, Buster! Sue's son, Michael, is a sales professional with Ranger American, a subsidiary of ADT.
Sue holds two yellow belts in the martial art of Aikido, hikes and works out as often as she can, is a Mac user, maintains elite Platinum status with both American and America West/US Airways airlines because of her extensive work travel schedule, and is a member of the National Speakers Association and Meetings Professional International.

Publications

Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention.

With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:

Lists of power words and phrases
Editing and revision techniques
Tips on how to break bad news and achieve desired outcomes
Advice on translating sales skills into copy
Techniques for getting prospects to act by articulating their needs

Titles

Taking Care of Business: Looking for a Second Right Answer 
Even the best of us sometimes fall into a rut. We meet our goals and all seems well, but that little voice inside talks to us! We know we could be achieving more, if only.... Looking for a Second Right Answer is the perfect way to kick off a meeting to pump up your attendees and open them up to a new way to increase profits and potential. They'll laugh while they learn that second right answers are sometimes necessary to take care of business, but they can hold the key to unlimited success. (Particularly powerful for groups dealing with change—and who isn't?!)

Hyperservice™: The Key to Customer Loyalty
How much time and effort, and how many dollars are spent, trying to convert prospects into customers and clients? And once they become customers, what is done to keep them... happy, loyal, satisfied? Whether a service or sales organization, whether an established mature industry or an idea ready to explode, the single easiest way to stay in business is to keep customers coming back, and then benefiting from their word of mouth. These sessions provide the secrets to maintaining solid loyalty and satisfaction, and working through specific steps to outperform and outthink the competition. 

Communicating When Strangling Isn't an Option!
Your group will love this! Funny and relevant, irreverant but never impolite, Sue gives your attendees specific skills to stay calm, stay focused and stay professional when all they really want to do is scream, run or bite! With Sue's masters degree in counseling, she is uniquely qualified to help your stressed out, overworked and overwhelmed attendees approach each  negative situation or angry person, differently. This keynote is high-energy and very interactive. (Even if your group "hates" participating, Sue will have them participating. They'll want to volunteer—yes, even people in your group—because she'll make it safe and fun for everyone.) They'll leave this session energized, ready to apply new strategies that will get them better results—and make their life happier and their job easier.